))
Colleen Jones: AI and The Content Advantage
Manage episode 446697576 series 3561884
Content provided by Larry Swanson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Larry Swanson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature.
The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduring concepts of digital disruption and digital transformation, both of which have been accelerated by the arrival of new AI technology.
https://contentandai.com/colleen-jones/
214 episodes
Share
