The real estate industry has a core problem, and it's not the market. Agent Lance Pendleton argues that it's the toxic agent-client relationship. Agents often try to "prove their value," but this creates an "us versus them" dynamic. This episode explains why shifting your mindsetfrom "salesperson" to "guide" can lead to healthier partnerships, less stress, and more success. Discover the single most effective way to set expectations and redefine your role in the real estate process.

Listen to this episode if you are tired of feeling frustrated and stressed in your agent-client relationships. You will discover the single biggest mistake you are making and learn a new approach that will immediately improve your partnerships with consumers, making your job less stressful and more effective.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.