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Consumed

Lance Pendleton & Lucy Edwards

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This podcast is for the 10%. If you're not in the 10%, this podcast isn't for you. This podcast is for the 10% of real estate agents who actually know what they're doing before the infamous settlement and after. The agents who aren't afraid to close a deal without resorting to fear or hiding behind the curtain. If you're one of those 90% who are just coasting along, go back to doom-scrolling on TikTok. This podcast is for the professionals.
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Most real estate agents think consumers care about their marketing, branding, and social media presence. The truth is they do not. In this episode of Consumed, Lance Pendleton breaks down the five biggest myths agents believe and explains how those myths quietly damage trust with buyers and sellers. By listening to real consumer feedback, this epis…
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Stop letting outdated advice hurt your business! Most agents operate under five major misconceptions about what consumers want from them. Are you pouring energy into social media, generic newsletters, and brokerage branding that clients simply disregard? Host Lance Pendleton shares surprising insights from consumer panels, showing you what clients …
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In this episode of Consumed, Lance does what the industry almost never does. He gives the mic to an actual consumer. First time buyer Myrddin McHugh walks through how he bought his home in Omaha at the peak of the 2021 seller's market, what he did first, where he went for information, and how it felt to navigate the largest financial decision of hi…
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In this episode of Consumed, Lance sits down with Sunny Lake Hahn, one of the most experienced and unfiltered voices in real estate. Sunny has worked every angle of the industry: MLSs, associations, brokerages, portals, PropTech, and as both an agent and a consumer. This conversation cuts through the noise and reveals what buyers and sellers actual…
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The real estate industry has a core problem, and it's not the market. Agent Lance Pendleton argues that it's the toxic agent-client relationship. Agents often try to "prove their value," but this creates an "us versus them" dynamic. This episode explains why shifting your mindsetfrom "salesperson" to "guide" can lead to healthier partnerships, less…
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Are you ready to become a hybrid agent and revolutionize your real estate business? In this episode, we explore the power of blending traditional practices with technology to maximize impact in today's market. Lance and Lucy discuss the challenges facing traditional agents and the opportunities presented by embracing technology. Emphasizing the imp…
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Do real estate agents get paid too much? We tackle the controversial topic of agent compensation and explore how agents can better articulate their value to clients in this episode. Lance and Lucy discuss the disconnect between consumer perception and the reality of what agents do, emphasizing the industry's lack of consumer education. Learn about …
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Is it time to declare "death" to Tip Tuesday and outdated market updates? In this episode we explore the changing landscape of real estate marketing and offer fresh strategies that actually work. Lance and Lucy discuss the importance of humanizing your brand, building genuine connections, and showcasing your unique value proposition. Challenging tr…
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Are you a real estate agent who feels pressured to say "yes" to every client request, no matter how unreasonable? In this episode, we explore the power of "no" and how setting boundaries can create a healthier and more successful real estate practice. Lance and Lucy discuss the importance of establishing clear expectations with clients upfront, inc…
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Should you be following real estate gurus or forging your own path? In this episode, we dive into the complexities of agent development and challenge the one-size-fits-all approach. We talk about the limitations of traditional goal-setting and the importance of understanding your individual strengths and weaknesses. We explore the impact of executi…
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Are you overwhelmed by the constant influx of new technology in real estate? In this we offer a refreshing perspective. We discuss the common mistakes agents make when adopting new tools and how to avoid them. Emphasizing the importance of understanding consumer needs and preferences when choosing technology. Learn the practical strategies for simp…
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Is the MLS dead? In this episode, we debate the future of the MLS, its relevance to consumers, and the need for a national database. Learn about the challenges of clear cooperation, the role of NAR, and how agents can navigate the evolving real estate landscape. Discover why a consumer-centric approach is crucial for navigating these shifts and how…
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Are you feeling burnt out from the constant pressure to hustle in real estate? You're not alone! In this episode, we address the negative effects of hustle culture on agents and offer a refreshing alternative. Learn about the importance of prioritizing mental, physical, intellectual, and spiritual well-being. Providing actionable tips for setting b…
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What will the successful real estate agent of 2025 and beyond look like? We explore the evolving landscape of the real estate industry and provide actionable strategies for agents to thrive in the years to come in this episode. Lance and Lucy discuss the importance of embracing technology, differentiating yourself from the competition, and shifting…
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What truly makes a successful real estate agent in today's market? In this episode we go beyond the stereotypes and dive into the key differentiators that set top agents apart. Lance and Lucy discuss the importance of communication, technology, and market knowledge, but also emphasize the often overlooked aspects of client understanding, value prop…
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Ever wonder why people hesitate to tell others they're a real estate agent? On this episode of Consumed, Lance Pendleton and Lucy Edwards dive deep into the client experience, mapping the journey for a consumer-centric approach. They challenge the industry's obsession with agent-focused advice and emphasize the importance of truly understanding con…
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