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Discovering the Journey and Wisdom of a Sales Engineering Legend: Peter Cohan

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Manage episode 438711865 series 3593569
Content provided by Sachin Wadhawan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sachin Wadhawan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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In this insightful episode of Coffee with Sales Engineers, we sit down with Peter Cohan, founder of Second Derivative and author of 'Great Demo' and 'Doing Discovery.' Peter shares his transformative journey from a chemist to an SE legend, offering valuable lessons for current and aspiring sales engineers. Topics covered include the critical pillars of a successful SE, the importance of discovery, and the dynamic relationship between account executives and sales engineers. This episode is packed with actionable advice for anyone in or considering a career in sales engineering.
00:00 Introduction and Welcome
00:23 Guest Introduction: Peter Cohan
01:05 Peter's Early Career Journey
02:47 Transition to Pre-Sales and Marketing
04:09 Founding a Business Unit
04:53 The Role of a Sales Engineer
09:14 The Importance of Learning and Teaching
12:18 Core Skills and Attributes of a Great SE
22:26 Effective Collaboration with Account Executives
32:15 Final Thoughts and Recommendations
https://www.linkedin.com/in/petercohan/

  continue reading

30 episodes

Artwork
iconShare
 
Manage episode 438711865 series 3593569
Content provided by Sachin Wadhawan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sachin Wadhawan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this insightful episode of Coffee with Sales Engineers, we sit down with Peter Cohan, founder of Second Derivative and author of 'Great Demo' and 'Doing Discovery.' Peter shares his transformative journey from a chemist to an SE legend, offering valuable lessons for current and aspiring sales engineers. Topics covered include the critical pillars of a successful SE, the importance of discovery, and the dynamic relationship between account executives and sales engineers. This episode is packed with actionable advice for anyone in or considering a career in sales engineering.
00:00 Introduction and Welcome
00:23 Guest Introduction: Peter Cohan
01:05 Peter's Early Career Journey
02:47 Transition to Pre-Sales and Marketing
04:09 Founding a Business Unit
04:53 The Role of a Sales Engineer
09:14 The Importance of Learning and Teaching
12:18 Core Skills and Attributes of a Great SE
22:26 Effective Collaboration with Account Executives
32:15 Final Thoughts and Recommendations
https://www.linkedin.com/in/petercohan/

  continue reading

30 episodes

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