Nicoa introduces the "doorway effect," a method she learned from Michael Phelps to combat anxiety by replacing negative thoughts with positive affirmations as you transition between rooms, leveraging the brain's practice of dumping short-term memory. Nicoa also shares a personal practice of using mirror work (see LOUISE HAY's work) to boost self-esteem, recounting a client's experience as well as her own habit of affirming her body in the mirror, which significantly improved her body image. She encourages viewers to explore these techniques further, referencing resources like Louise Hay's books on mirror work and self-love.
MORE INFO :
The doorway effect is a psychological phenomenon that causes short-term memory loss when moving from one location to another, especially through a doorway. It's also known as the "location updating effect".

Here are some examples of the doorway effect:

• Running upstairs to get your keys, but forgetting what you're looking for when you reach the bedroom
• Opening the fridge door and reaching for the middle shelf, but forgetting why you opened the fridge

The doorway effect occurs when our attention shifts between levels. When we move to a new room and think about different things, our brain forgets our goals.
The doorway effect was first observed in a 2011 study by researchers at the University of Notre Dame. In the study, participants walked through a doorway into a new room and then took a quiz about an object in their backpack. Their responses were slower and less accurate after walking through the doorway.

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