Communicate Like a Brand That Means it with Jeanne Meyer
Manage episode 486674378 series 2797940
Communications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand trust, adapt messaging across platforms, and lead with clarity in a noisy, fast-moving media landscape.
We'll talk about:
- Why consistency across platforms is make-or-break for brand trust
- Crisis comms vs. PR: What’s the difference and why it matters
- How to build a “reputation bank” before you need it
- The problem with performative messaging in today’s cultural landscape
- Why strong brand pillars are more relevant than ever
- Communication isn’t just talking—it’s listening
For more information, visit Jeanne Meyer's LinkedIn.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
206 episodes