Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories. Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights f ...
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Lara Schmoisman Podcasts
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The Heart of Your Business: Why Every Strategy Starts with Your Website
6:38
6:38
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6:38Send us a text Lara Schmoisman shares why your website is the true heart of your business—and why ignoring its performance can cost you growth, visibility, and conversions. From SEO and site speed to tech stacks and maintenance, this Coffee Nº5 episode breaks down how your site connects every part of your marketing strategy, from paid media to AI r…
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When Content Stops, Growth Stops: The Truth About Blogging & SEO with Lara Schmoisman
5:44
5:44
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5:44Send us a text Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation. We'll talk about: What really happens w…
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Integrated Marketing in Action: The IEMA System with Lara Schmoisman
4:40
4:40
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4:40Send us a text Lara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and AI to storytelling and strategy, Lara shares practical insights to make your content work harder and smarter. We'll talk about: Why dividing …
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Beauty Connect LA: Behind the Trends Driving the Industry with Joanne Murphy
22:22
22:22
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22:22Send us a text Joanne Murphy, Senior Conference Producer at Kisaco Research, joins Lara Schmoisman on Coffee Nº5 to pull back the curtain on Beauty Connect LA—one of the industry’s most strategic gatherings for founders, investors, and innovators. From retail readiness and AI-powered insights to the evolution of “clinical credibility,” Joanne break…
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The Future of Creativity: Building Emotionally Intelligent AI with Lalla Asmaa Alaoui
24:50
24:50
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24:50Send us a text Lalla Asmaa Alaoui, architect, luxury designer, and founder of AllMyAI, joins Lara Schmoisman on Coffee Nº5 to talk about the next frontier of AI—where emotional intelligence meets innovation. From building HorseHub, the world’s first AI-driven luxury equestrian brand, to launching a multi-agent platform that blends creativity and st…
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Inside SXSW: 35 Years of Community, Creativity, and Constant Reinvention with Hugh Forrest
27:06
27:06
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27:06By Lara Schmoisman
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Accessibility, Compliance, and Conversions: Why Digital Inclusion Is a Business Imperative with Bet Hannon
24:56
24:56
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24:56Send us a text Bet Hannon, web accessibility expert and founder of AccessiCart, joins Lara Schmoisman on Coffee Nº5 to break down what accessibility really means for websites, marketing, and global compliance. From ADA lawsuits to the EU Accessibility Act, Bet shares why inclusive design is not just about avoiding legal risks—it’s about unlocking a…
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Bootstrapped to Beauty Powerhouse: Scaling SUGARED + BRONZED with Courtney Claghorn
26:28
26:28
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26:28Send us a text Courtney Claghorn, co-founder of SUGARED + BRONZED, joins Lara Schmoisman on Coffee Nº5 to share how she bootstrapped a beauty service out of her apartment into a nationwide brand. From $1,000 in startup capital to 10 stores before raising funding, Courtney reveals the lessons of growth, customer loyalty, franchising, memberships, an…
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Eternal Beauty: Redefining Skincare and Self-Worth with Alec Batis
37:22
37:22
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37:22Send us a text Alec Batis, beauty industry veteran and founder of Sweet Chemistry, joins Lara Schmoisman on Coffee Nº5 to unpack the pursuit of eternal beauty. From organ regeneration science to peptide innovation, he shares how true beauty goes beyond flawless skin—blending performance-driven skincare with wellness, meaning, and social impact. We'…
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The Science of Skincare: How Pharma Innovation is Redefining Beauty with Mark Menning, PhD
25:46
25:46
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25:46Send us a text Mark Menning, PhD, pharmaceutical scientist and founder of MARK Los Angeles, joins Lara Schmoisman to unpack how flavonoids, clinical trials, and advanced delivery systems are reshaping skincare. From FDA-approved antivirals to cold sore serums and acne care, he shares how science—not hype—is driving the next era of beauty and wellne…
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The Authenticity Shift: Rethinking Social Media with Susanah Zeffiro
27:32
27:32
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27:32Send us a text Susanah Zeffiro, Brand Partnerships Lead at BeReal and former Spotify and Epic Games exec, joins Lara Schmoisman to explore the future of social media, authenticity vs. AI, and how brands can win with Gen Z by leaning into raw, unfiltered connection instead of glossy campaigns. We'll talk about: Why Gen Z is rejecting filtered perfec…
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The Hard Truth About Beauty Innovation with Steven J. Edelstein
28:03
28:03
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28:03Send us a text Steven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling. We'll talk about: Why pricing strategy must sta…
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The Brand Growth Secret: Advocacy Marketing with Henry Barton
27:05
27:05
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27:05Send us a text Henry Barton, Global Head of Network & Community at Duel Tech, joins Lara Schmoisman to reveal how the smartest fashion, beauty, and lifestyle brands turn their most passionate customers into unstoppable advocates—and why community is your ultimate growth engine. We'll talk about: Why your most loyal customers are your most powerful …
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Beyond Transactions: Building Loyalty That Lasts with Ken Hughes
31:05
31:05
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31:05Send us a text Ken Hughes, known as The King of Customer Experience, joins Lara Schmoisman to share why connection—not product—is the ultimate differentiator in today’s AI-driven world, and how brands can design loyalty that lasts. We'll talk about: Why products and services are now commodities—and why connection is your only real differentiator Th…
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Why Indie Beauty Is Dead—And What’s Replacing It with Nader Naeymi-Rad
39:51
39:51
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39:51Send us a text Nader Naeymi-Rad, Founder and Publisher of Beauty Independent, joins Lara Schmoisman to unpack the evolution of the beauty industry—from the death of indie beauty to the rise of professional founders, and what it really takes to build a brand that lasts. We'll talk about: Why the “indie beauty” label is outdated—and what founders nee…
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How Daniel Scharff Built the World’s Largest CPG Brand Community (And Why It’s Just the Start)
26:55
26:55
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26:55Send us a text Daniel Scharff, Founder & CEO of Startup CPG and host of a top 0.5% global podcast, joins Lara Schmoisman to talk brand-building, retail truth bombs, and what it really takes to grow in the crowded CPG space. We'll talk about: How Daniel scaled Startup CPG into the most trusted brand community in the industry. What most CPG founders …
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The Digital Revolution: User Experience and Tech Strategy with Don Allen
26:49
26:49
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26:49Send us a text Lara Schmoisman and Don Allen, CIO/CISO of Moda Operandi, discuss the evolution of e-commerce, the impact of AI on user experience and SEO, and strategic technology adoption for competitive advantage. We'll talk about: The surprising truth about SEO today—and why organic reach is (almost) a myth. Why a "compelling website" is now jus…
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The Truth About Social Media Strategy with Mimi Banks
24:45
24:45
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24:45Send us a text Lara Schmoisman and Mimi Banks of MB Social dive into real talk about social media strategy, content that converts, and the future of the creator economy—from beauty brands to medical experts. We'll talk about: How Mimi helped turn nail art UGC into one of L'Oréal’s earliest creator strategies. The three types of creators you need to…
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Beyond the Pitch: Sales, Positioning, and Pricing with Blair Enns
32:32
32:32
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32:32Send us a text Blair Enns joins Lara Schmoisman to unpack what actually works when experts sell their services. From value-based pricing to client alignment, this episode breaks down smart, integrity-driven growth. We'll talk about: The mindset shift that helped Blair move from chasing clients to choosing them. What not to include in a proposal—and…
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Built to Scale: Strategy That Performs with Chelsea Grayson
23:25
23:25
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23:25Send us a text Board leader and former CEO Chelsea Grayson joins Lara Schmoisman on Coffee Nº5 to break down what actually drives business growth. From managing iconic brands to scaling through economic turbulence, this episode is packed with insights on strategy, governance, and real leadership. We'll talk about: Why hiring too fast after one "goo…
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Leading Through Connection: A Smarter Approach with Sara Pereda
26:30
26:30
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26:30Send us a text eCommerce connector and community builder Sara Pereda joins Lara Schmoisman on Coffee Nº5 to unpack how Smarterships became a global force, what makes partnerships actually work, and how to scale with strategy, integrity, and connection. We'll talk about: Why Sara built a global Slack community—and made it paid on purpose. The real d…
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Owning the Stage: The Global Vision Behind Cosmoprof with Liza Rapay
31:41
31:41
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31:41Send us a text Beauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better. We'll talk about: Why building a show like Cosmoprof takes strategy—not just sparkle. What most beauty bran…
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The Real Strategy Behind Retail Events with Elizabeth Robillard
26:40
26:40
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26:40Send us a text Lara Schmoisman sits down with Elizabeth Robillard, eTail Portfolio Director, to talk retail strategy, evolving search trends, content that connects, and how to avoid falling for industry buzz. This episode of Coffee Nº 5 is packed with insight for retail marketers, brand leaders, and founders navigating the future of omnichannel com…
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Communicate Like a Brand That Means it with Jeanne Meyer
34:53
34:53
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34:53Send us a text Communications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand trust, adapt messaging across platforms, and lead with clarity in a noisy, fast-moving media…
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Beauty, Strategy, and AI with Sampo Parkkinen
37:31
37:31
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37:31Send us a text In the 200th episode of Coffee N° 5, Sampo Parkkinen, CEO of Revieve, joins Lara Schmoisman to talk AI in beauty, brand positioning, and the power of solving real problems—not chasing trends. Learn why clarity beats gimmicks, how to build consumer trust with smart beauty tech, and what it really takes to grow a modern beauty brand. P…
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Own the Role, Lead the Way with Kevin Eikenberry
29:19
29:19
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29:19Send us a text Leadership expert Kevin Eikenberry joins Lara Schmoisman on Coffee N° 5 to unpack what real leadership looks like: responsibility, adaptability, and learning as you go. If you’re building a team—or building yourself as a leader—this one’s for you. We'll talk about: Why leadership is not the same as being the boss The hardest shift: f…
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Words That Work: Strategic Writing with Carmine Montalto
27:34
27:34
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27:34Send us a text Copywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn’t converting, this episode’s your wake-up call. We'll talk about: Why your consumer, not your brand…
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Leading with Clarity: Andrea Moore on Omnichannel Strategy
26:59
26:59
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26:59Send us a text Andrea Moore joins Lara Schmoisman on Coffee N° 5 to talk real leadership, smart hiring, and the strategy behind a truly connected omnichannel brand. If you're tired of chaos and ready to lead with clarity, this episode delivers. We'll talk about: Boss vs. leader: Why the title means nothing without vision How Andrea scaled omnichann…
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Writing the Right Way: Book Publishing Wisdom with Meghan Stevenson
35:34
35:34
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35:34Send us a text Publishing a book? Learn the truth behind self-publishing, hybrid models, and traditional book deals with expert Meghan Stevenson. From securing an agent to building your platform, get industry-level insight in this episode of Coffee N° 5. We'll talk about: Meghan’s journey from Big Five publishing to independent author advocacy The …
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Leading with Grit & Gloss, with Marina Kirschner
42:46
42:46
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42:46Send us a text From Argentina to the C-suite: Global Head of Marketing Marina Kirschner joins Lara Schmoisman on Coffee N° 5 to talk about brand growth, beauty industry shifts, the power of resilience, and building legacy with innovation. Don’t miss this global marketing masterclass! We'll talk about: Marina’s journey from Argentina to Moroccanoil …
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From Vision to Impact: Turning Big Ideas into Reality with Christian Muche
27:30
27:30
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27:30Send us a text Join Lara Schmoisman on Coffee N° 5 as she chats with global event strategist Christian Muche, co-founder of POSSIBLE. Discover how this Miami-based event is redefining the future of marketing conferences through real connections, AI integration, and powerful brand collaboration. Tune in for insight into event innovation, the creator…
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Branding That Speaks: Insights with Patrick Porter
34:00
34:00
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34:00Send us a text Discover the intersection of creativity and business in this episode of Coffee N° 5 with designer and entrepreneur Patrick. Learn about brand-building, storytelling in fashion, and the keys to long-term success in the industry. Tune in for a stylishly insightful conversation! We'll talk about: Patrick’s journey from designer to entre…
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Retail Reinvented: How E-Commerce is Evolving with Lena Moriarty
26:15
26:15
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26:15Send us a text In this episode of Coffee N° 5, host Lara Schmoisman sits down with Lena Moriarty, Head of Marketing at eTail, to uncover the latest trends in retail, e-commerce, and technology. From AI-driven personalization to video content dominance, Lena shares key insights on how brands can stay ahead in an ever-evolving digital landscape. Tune…
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Decoding Scientific Skincare with Ewelina Aiossa
27:58
27:58
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27:58Send us a text In this episode of Coffee N° 5, host Lara Schmoisman sits down with Ewelina Aiossa, an expert in scientific and clinical beauty with over 15 years in the industry. From working with leading dermatologists and cosmetic chemists to navigating clinical research and product development, Ewelina shares invaluable insights on how skincare …
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Building the Future of Inclusive Beauty with Nyakio Grieco
28:37
28:37
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28:37Send us a text On this episode of Coffee N° 5, Lara chats with Nyakio Grieco, founder of Thirteen Lune and Relevant, about reshaping beauty retail. Learn how inclusivity, storytelling, and innovation are redefining the industry. Don’t miss this deep dive into the future of beauty! We'll talk about: How Nyakio Grieco went from beauty founder to reta…
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The Future of Beauty Tech: AI, Innovation & Smart Solutions with Wayne Liu
26:01
26:01
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26:01Send us a text On this episode of Coffee N° 5, Lara chats with Wayne Liu, CEO of Perfect Corp, about how AI is revolutionizing the beauty industry. Learn how virtual try-ons, AI-powered skin analysis, and digital fashion are shaping the future of beauty and retail. Don’t miss this deep dive into beauty tech innovation! We'll talk about: How AI is t…
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Scaling Smart: The Business of Growth with David Aquino
27:49
27:49
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27:49Send us a text In this episode of Coffee N° 5, Lara Schmoisman and David Aquino discuss smart strategies for scaling a business, avoiding costly mistakes, and ensuring sustainable growth. Lara and David explore the most common mistakes entrepreneurs make, from wasting money on the wrong service providers to struggling with desperation-driven decisi…
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The Art of Brewing & Selling Experiences with Kate Fannin
45:30
45:30
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45:30Send us a text In this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore. We'll talk about: How marketing has developed from a one-way t…
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Send us a text In this episode of Coffee N° 5, Lara chats with David Silbergleit, CEO of PIMS, a leader in logistics solutions for the beauty and wellness industries. Discover his journey, leadership philosophy, and how giving back plays a crucial role in his business approach. We'll talk about: How rising through the ranks teaches valuable leaders…
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Cracking the TikTok Code with Leslie Ann Hall
41:03
41:03
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41:03Send us a text In this episode of Coffee N° 5, host Lara sits down with Leslie Ann Hall, CEO and Founder of Iced Media, to learn about the fascinating world of TikTok, TikTok Shop, and the intersection of content and conversions. Leslie takes us behind the scenes of her agency’s groundbreaking partnership with TikTok, sharing how it all started, an…
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How to Brew an AI-Proof Brand with Tim Shea
30:51
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30:51Send us a text Join Lara on Coffee N° 5 as she chats with Tim Shea, CEO of Latticework Insights, about how domain expertise fuels AI success, the importance of failing forward, and aligning brands with AI training data. Perfect for entrepreneurs and tech enthusiasts! We'll talk about: The importance of a community that shares, life-long learning, a…
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The Digital Grind: How the Internet Shaped Beauty Subscriptions with Corey Weiss
33:33
33:33
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33:33Send us a text In this episode of Coffee N° 5, Lara chats with Corey Weiss about his groundbreaking career in digital marketing. Learn how educating customers, personalization, and influencer marketing are shaping the future of retail, and get expert insights on navigating the legal side of SMS marketing. We'll talk about: The challenges brands fac…
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Unlocking Startup Success with Dr. Ofer Mintz
40:15
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40:15Send us a text Join Lara on Coffee N° 5 as she chats with Dr. Ofer Mintz about marketing must-knows for startups. From understanding your brand's ecosystem to navigating TikTok's influence on retail and K-Beauty, this episode is packed with insights on metrics, omnichannel strategies, and building a brand that thrives. We´ll talk about: Addressing …
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Beauty & The Law with Marcha Isabelle Chaudruy
29:38
29:38
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29:38Send us a text In this episode of Coffee N° 5, Lara chats with Marcha Isabelle Chaudry about the intersection of advocacy, branding, and law in the beauty industry. They explore the link between consumer advocacy and brand building, dive into the evolving standards of "clean" products, and discuss the impact of MoCRA legislation on beauty brands. L…
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In the Beginning there was the Brand with Rebecca Bartlett
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34:38
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34:38Send us a text In this episode of Coffee N° 5, Lara talks to branding expert Rebecca Bartlett about the essentials of building cohesive, impactful brands. Rebecca shares insights on how to align a brand with its founder’s vision, prioritize cohesion, and navigate retailer feedback without losing identity. They also discuss how brands can evolve the…
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Building Breakthrough Beauty Brands with Lorne Lucree
38:42
38:42
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38:42Send us a text In this episode of Coffee N° 5, Lara chats with Lorne Lucree, founder of Quiet Coyote, about how curiosity fueled his journey from product junkie to industry expert. They discuss breaking through in the beauty world, finding the right balance for emerging brands, and the impact of TikTok Shop on consumer behavior. Lorne also shares i…
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Caffeine & Courage: Outmaneuvering the Beauty Giants with Annie Meyer
30:00
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30:00Send us a text In this episode of Coffee N°5, Lara sits down with Annie Meyer, founder of Untoxicated, who shares how she transitioned from brand management to creating skincare solutions for sensitive skin. Learn from her about how she creates clean and efficient products and how embracing a sense of community and creativity have helped build her …
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Spilling the Biotech Beauty Beans with Dominique Gagnon
27:08
27:08
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27:08Send us a text Tune in to hear Dominique Gagnon, a visionary in the beauty industry, discuss the future of skincare. Learn how biotechnology is revolutionizing the industry, the power of design thinking in creating innovative solutions, and the challenges of translating complex science into consumer-friendly products. Discover the latest breakthrou…
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The Ecosystem of Community with April Uchitel
37:10
37:10
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37:10Send us a text Learn how to create a wildly successful community and leverage that community for industry leaders. Hear from industry veteran April Uchitel on the power of connection, why you have to move past the scarcity mindset, and why a community mentality works. Tune into this inspiring episode and discover how to drive business growth throug…
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Coffee, K-Beauty and Retail with Sarah Chung Park
26:10
26:10
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26:10Send us a text In Coffee N° 5, Lara and Sarah Chung Park take a deep dive into retail. Listen in for the latest on K-Beauty trends, omnichannel strategies, and how to make retail interesting. Hear Sarah's take on using packaging for storytelling, education, and overcoming growing pains. She also shares how to solve complex issues on platforms like …
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