In this episode of Coffee Break with Jake, we're joined by Vinny Peone, a former technician turned award-winning marketer and co-founder of Ignite Strategic Partners. Vinny shares his journey from climbing ladders to claiming Sammy Awards for marketing excellence. And he’s not shy about what works and what doesn’t! If you've ever felt like marketing was just lighting money on fire, this episode is for you.

We dive into real-world marketing wins and failures in the security industry, uncovering why flashy ad agencies often miss the mark, and how field technicians might be your most powerful marketing tool. You’ll walk away with actionable advice on social media, content creation, tracking ROI, and building a brand that actually converts.

✅ How Vinny turned field installs into three Sammy Awards
✅ Why most marketing agencies fail in the security space
✅ What kind of marketing actually works, and what’s a waste of money
✅ Tracking ROI with simple tools like Google Analytics and CRM
✅ How to leverage your techs for real, authentic content
✅ The importance of storytelling in campaigns and customer reviews
✅ Creative social media ideas you can start today with just your phone

Interested in learning more about Ignite Strategic Partners? Visit their website at https://ignitestrategic.net/

Coffee Break With Jake is recorded live every Friday at 11am ET. Join us live or register to attend at https://go.ssandsi.com/coffeebreak