Is The Marketing Funnel Dead? Cocktails, Tangents And Answers podcast

3d ago 25:00

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Caramel Apple Martini
This martini combines fresh apple cider, caramel sauce, vodka, and butterscotch schnapps so you get the crispness of fall apples with a buttery caramel twist. It’s fun, a little indulgent, and gives you something memorable to sip while you dig into this week's episode
Ingredients:
•Caramel sauce (for rimming the glasses)
•Ice (for shaking)
•4 oz apple cider
•3 oz vodka
•2 oz butterscotch schnapps
•Sliced apple, for garnish
Directions:
•Chill two martini glasses in the freezer for about 15 minutes.
•Dip the rims of the glasses in caramel sauce to coat.
•Fill a cocktail shaker halfway with ice. Add apple cider, vodka, and butterscotch schnapps.
•Shake vigorously for about 30 seconds.
•Strain into the prepared martini glasses. Garnish with apple slices if desired.
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Host: Rich Mackey
Producer: Zac Hazen
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Chapters

1. The Big Question: Is The Funnel Dead (00:00:00)

2. Fall Cocktail Interlude: Caramel Apple Martini (00:01:07)

3. Defining The Traditional Funnel (00:05:58)

4. Nonlinear Journeys And New Research Habits (00:06:25)

5. Is The Funnel Useless Or Just Incomplete (00:09:25)

6. Disruption, Brand Experience, And Advocacy (00:11:24)

7. Beyond One Size Fits All: Personalization (00:16:22)

8. What A Flywheel Really Means (00:18:00)

9. Let Buyers Set The Pace (00:21:02)

10. Delight, Retention, And Word Of Mouth (00:23:05)

118 episodes