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The Role of Culture in B2B Branding

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Manage episode 514055706 series 3359395
Content provided by Antidote 71. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Antidote 71 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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In B2B, your brand isn’t just a logo or a tagline, it’s the culture behind the company. From how your teams work together to how they show up for clients, culture shapes the story buyers believe and trust. In this episode, we’ll explore the link between culture and brand, why it’s a competitive advantage and how companies can intentionally build culture that drives growth.
Chit-Cha Toddy
The Chit-Cha Toddy was created by Shawn Chen, beverage director at RedFarm and principal bartender at Decoy in New York City. Chen drew inspiration from the traditional Chinese tea ceremony, aiming to honor tea and his cultural heritage. The drink features osmanthus oolong tea from Taiwan, prized for its delicate flavor and faint nuttiness. At Decoy, it’s often served in a Chinese gaiwan, though it can also be served in a hollowed-out mini pumpkin for a festive twist. The name “Chit-Cha” comes from the respectful way of serving tea in Chinese culture.
Ingredients:
9 oz. George Dickel rye whiskey
3 oz. Benedictine liqueur
6 oz. lemon juice, freshly squeezed
6 oz. ginger syrup*
3 oz. blossom honey
32 oz. osmanthus oolong tea, hot-brewed**
Garnish: 12 lemon half-wheels studded with cloves, mint leaves and cinnamon sugar
Directions:
Add all ingredients into a large hollowed-out pumpkin or a punch bowl, and stir with a wooden spoon until combined.
Divide into 12 hollowed-out mini pumpkins or punch cups.
Garnish each with a lemon half-wheel studded with cloves, a mint leaf and a sprinkling of cinnamon sugar.
*Ginger syrup: Juice 4 ounces fresh peeled ginger root. Add 1 cup extra-fine sugar and stir until completely dissolved. Will keep refrigerated in an airtight container for up to 2 weeks.
**Oolong tea: Steep 8 tsp osmanthus oolong tea with 32 ounces water for 3 to 5 minutes.
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/

  continue reading

Chapters

1. Brand Is Culture, Not Logos (00:00:00)

2. Framing The Big Questions (00:00:29)

3. Cocktail Detour: Chit Cha Tati (00:00:42)

4. Tea, Heritage, And Presentation (00:02:01)

5. Ingredients, Scale, And Method (00:03:03)

6. Serving Warm Punch, Fall Vibes (00:05:05)

7. Party Ideas And Presentation (00:06:27)

8. Back To Branding (00:07:54)

9. Stats: Values And Authenticity (00:08:07)

10. Why Culture Drives B2B Choice (00:10:30)

11. Banking Story: Culture In Action (00:12:00)

12. Making Culture Visible With Content (00:15:05)

13. Human Signals: Faces, Voices, Space (00:18:10)

14. Consistency, Spotlights, Milestones (00:20:10)

15. Case Studies As Culture Proof (00:22:00)

16. Employees As Brand Amplifiers (00:23:16)

17. Tactics: Reminders And Employee Ads (00:25:24)

18. Hire For Fit, Let Teams Lead (00:27:00)

19. Engagement, Initiative, And Outcomes (00:28:16)

20. When Fit Is Deep: Partnership Flow (00:29:30)

21. Red Flags And The Wrong Fit (00:31:12)

22. Choosing Clients With Intention (00:33:20)

23. Wrap: What To Do Next (00:34:36)

117 episodes

Artwork
iconShare
 
Manage episode 514055706 series 3359395
Content provided by Antidote 71. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Antidote 71 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In B2B, your brand isn’t just a logo or a tagline, it’s the culture behind the company. From how your teams work together to how they show up for clients, culture shapes the story buyers believe and trust. In this episode, we’ll explore the link between culture and brand, why it’s a competitive advantage and how companies can intentionally build culture that drives growth.
Chit-Cha Toddy
The Chit-Cha Toddy was created by Shawn Chen, beverage director at RedFarm and principal bartender at Decoy in New York City. Chen drew inspiration from the traditional Chinese tea ceremony, aiming to honor tea and his cultural heritage. The drink features osmanthus oolong tea from Taiwan, prized for its delicate flavor and faint nuttiness. At Decoy, it’s often served in a Chinese gaiwan, though it can also be served in a hollowed-out mini pumpkin for a festive twist. The name “Chit-Cha” comes from the respectful way of serving tea in Chinese culture.
Ingredients:
9 oz. George Dickel rye whiskey
3 oz. Benedictine liqueur
6 oz. lemon juice, freshly squeezed
6 oz. ginger syrup*
3 oz. blossom honey
32 oz. osmanthus oolong tea, hot-brewed**
Garnish: 12 lemon half-wheels studded with cloves, mint leaves and cinnamon sugar
Directions:
Add all ingredients into a large hollowed-out pumpkin or a punch bowl, and stir with a wooden spoon until combined.
Divide into 12 hollowed-out mini pumpkins or punch cups.
Garnish each with a lemon half-wheel studded with cloves, a mint leaf and a sprinkling of cinnamon sugar.
*Ginger syrup: Juice 4 ounces fresh peeled ginger root. Add 1 cup extra-fine sugar and stir until completely dissolved. Will keep refrigerated in an airtight container for up to 2 weeks.
**Oolong tea: Steep 8 tsp osmanthus oolong tea with 32 ounces water for 3 to 5 minutes.
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/

  continue reading

Chapters

1. Brand Is Culture, Not Logos (00:00:00)

2. Framing The Big Questions (00:00:29)

3. Cocktail Detour: Chit Cha Tati (00:00:42)

4. Tea, Heritage, And Presentation (00:02:01)

5. Ingredients, Scale, And Method (00:03:03)

6. Serving Warm Punch, Fall Vibes (00:05:05)

7. Party Ideas And Presentation (00:06:27)

8. Back To Branding (00:07:54)

9. Stats: Values And Authenticity (00:08:07)

10. Why Culture Drives B2B Choice (00:10:30)

11. Banking Story: Culture In Action (00:12:00)

12. Making Culture Visible With Content (00:15:05)

13. Human Signals: Faces, Voices, Space (00:18:10)

14. Consistency, Spotlights, Milestones (00:20:10)

15. Case Studies As Culture Proof (00:22:00)

16. Employees As Brand Amplifiers (00:23:16)

17. Tactics: Reminders And Employee Ads (00:25:24)

18. Hire For Fit, Let Teams Lead (00:27:00)

19. Engagement, Initiative, And Outcomes (00:28:16)

20. When Fit Is Deep: Partnership Flow (00:29:30)

21. Red Flags And The Wrong Fit (00:31:12)

22. Choosing Clients With Intention (00:33:20)

23. Wrap: What To Do Next (00:34:36)

117 episodes

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