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Spark curiosity with the juiciest takeaway, drama, or trend
Taylor Swift just sold out an album you can’t see, hear, or fully know about yet—and it’s a masterclass in hype every personal brand can steal.

What You’ll Learn:

• How to borrow “surprise and delight” tactics from pop stars to keep your audience hooked
• Why referrals and word of mouth might be your most underused revenue stream
• The mindset shift that frees you from doing everything in your business
  

Timestamps:

00:00 - Introduction
03:58 – Bootstrapping vs. big-budget business growth
06:41 – The real cost of running digital vs. physical businesses
17:02 – Taylor Swift’s mystery album drop and genius drip-feed marketing
30:59 – Turning declining sales into demand with creative repositioning
38:00 – Why only 7% of word-of-mouth happens on social (and how to leverage the rest)
44:00 – 10x thinking: leveraging bigger opportunities for exponential growth

References & Resources:

• Taylor Swift
• Travis Kelce / New Heights Podcast
• Contagious by Jonah Berger
• 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy
• StrengthsFinder
• Olivia Rodrigo
• Sabrina Carpenter

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