Brands are getting roasted, creators are getting hate, and still your business needs systems to survive the chaos. We break down the latest drama and how to stay consistent when the internet feels like it’s on fire.

What You’ll Learn:

• Why inspiration is overrated (and what your content actually needs instead)
• The real reason the Sydney Sweeney x American Eagle ad flopped — and what Abercrombie + Old Navy did right
• A mindset shift that helps you handle hate, trolls, and online backlash without spiraling

Timestamps:
03:20 – Why your business problems are system problems
06:15 – Creatives vs. structure: can you thrive inside a system?
12:00 – Brand backlash: how Abercrombie + Old Navy clapped back at American Eagle
17:00 – Sydney Sweeney, Dunkin’ ads, and marketing's obsession with “good genes”
34:00 – When trolls attack: neutralizing hate online without losing your mind
45:00 – Final reminder: your business ≠ your worth

References & Resources:

• Sydney Sweeney
• American Eagle
• Ralph Lauren Oak Bluffs ad

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