TREND TAKERS: LinkedIn Shifts, TikTok Slip-ups, Viral Brand Plays (Ep. 008) Click Tease: Weekly Digest Of Branding, Marketing & Content That Converts podcast

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TREND TAKERS: LinkedIn Shifts, TikTok Slip-ups, Viral brand plays (Ep. 008)

1M ago 41:24

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What do Taco Bell, banana bread TikTok, and Alex Hormozi’s $150M book launch have in common? A masterclass in creating demand and turning “oops” moments into cultural buzz.

What You’ll Learn:

What you’ll learn from Taco Bell, KFC, and McDonald’s about creating product demand (without new products)
What you’ll learn from Alex Hormozi’s record-breaking book launch about turning an audience into participants
What you’ll learn from LinkedIn and TikTok trends about staying relevant without selling out

Timestamps:
03:15 – Why LinkedIn is the last untapped growth channel
09:45 – Sweet Loren’s “Ryan” TikTok fail turned campaign
17:00 – Alex Hormozi’s world record book launch strategy
20:50 – Behind the scenes of Taco Bell’s social team
28:30 – Fast food demand gen: McRib, KFC potato wedges & nostalgia marketing
33:15 – Listening to your audience: from PopFlex to startup pivots
36:00 – Banana bread TikTok & how to ride trends without bandwagoning

Meet our Guest Co-Host

Alexis is a social media pro who’s been helping brands not flop online since before TikTok was even a thing. She’s worked with Taco Bell, TRX, and Kajabi, and when she’s not breaking down trends, she’s busy wrangling content ideas and her two kids.

Connect with Alexis here 👇

https://www.Instagram.com/alexiscarrportfolio

https://www.linkedin.com/in/alexis-carr-b14796a8

References & Resources:

Sweet Loren’s (TikTok story)
Alex Hormozi – 100M Leads book launch
Cassie Ho / Blogilates / PopFlex
Dana Castillo (LinkedIn)
Taylor Swift Reputation re-record buzz

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