Discounts can boost sales, but they can also backfire if you're not strategic. Should you offer them? Avoid them? Save them for special occasions? The answer isn't black and white.

In this episode, Melanie and Branda dig into the pros and cons of offering discounts in your business, when a discount can be a smart move, and when it might actually hurt your brand. Plus, they share creative alternatives you can use to boost sales and add urgency without discounting your core offers.

Tune in as Melanie and Branda discuss:

• How to set a baseline price that reflects the true value of your offer
• Why frequent discounting can train your audience to never pay full price
• When discounts actually make sense and how to use them strategically
• Smart alternatives to discounts, like bonuses, loyalty programs, and price anchoring
• How to create urgency without cheapening your offer

Mentioned in the Episode:

• Get $50 Off The Copy Huddle with code PODCAST: www.therelevantcollective.com/the-copy-huddle

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CONNECT WITH MELANIE:
www.duxburydigital.co
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CONNECT WITH BRANDA:
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