Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

What Apple Got Wrong With the Launch of the Vision Pro w/ Jordy Van de Locht

51:25
 
Share
 

Manage episode 367875082 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When Apple launched the Vision Pro, it wasn't just a product launch, it was the launch of a new category called "spatial computing."
But did Apple get everything right?
They did a lot of things well, but we think Apple had a couple misses, too. Join us as we deconstruct Apple's newest category launch and discuss what we might have done differently.
In this #CategoriesInTheWild episode, we'll cover:

  • What Apple did differently from Meta
  • The problem of "leaving out the problem"
  • Who Apple's REAL target audience for the announcement was

About our special guest:
Mike Damphousse scoured LinkedIn to figure out which member of our community had the most insightful post and invite them onto the stage.
That honor went to Jordy Van de Locht, Fractional CMO and Category Designer at Boil.
This was recorded as a live episode with the Category Thinkers community. To participate in future shows, join our community at CategoryThinkers.com.

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 367875082 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When Apple launched the Vision Pro, it wasn't just a product launch, it was the launch of a new category called "spatial computing."
But did Apple get everything right?
They did a lot of things well, but we think Apple had a couple misses, too. Join us as we deconstruct Apple's newest category launch and discuss what we might have done differently.
In this #CategoriesInTheWild episode, we'll cover:

  • What Apple did differently from Meta
  • The problem of "leaving out the problem"
  • Who Apple's REAL target audience for the announcement was

About our special guest:
Mike Damphousse scoured LinkedIn to figure out which member of our community had the most insightful post and invite them onto the stage.
That honor went to Jordy Van de Locht, Fractional CMO and Category Designer at Boil.
This was recorded as a live episode with the Category Thinkers community. To participate in future shows, join our community at CategoryThinkers.com.

  continue reading

40 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play