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Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How to Influence Buyers to Care About a New Category w/ Mark Kilens (CMO of Airmeet)

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Manage episode 371080361 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Mark Kilens has built a career as a marketing leader and category designer with HubSpot and Drift. Now, he's the CMO at Airmeet, the company behind Event-Led Growth.

In this conversation, we break down what Mark's learned as a category designer, including:

  • How to wrap your category in a familiar context to help buyers understand it.
  • Mark's 3 step framework for developing category language.
  • Why category design needs to be led by a CEO who can keep the team focused on the category strategy.

To participate in our live podcasts and events, join our community for free at CategoryThinkers.com.

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 371080361 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Mark Kilens has built a career as a marketing leader and category designer with HubSpot and Drift. Now, he's the CMO at Airmeet, the company behind Event-Led Growth.

In this conversation, we break down what Mark's learned as a category designer, including:

  • How to wrap your category in a familiar context to help buyers understand it.
  • Mark's 3 step framework for developing category language.
  • Why category design needs to be led by a CEO who can keep the team focused on the category strategy.

To participate in our live podcasts and events, join our community for free at CategoryThinkers.com.

  continue reading

40 episodes

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