Go offline with the Player FM app!
How to Influence Buyers to Care About a New Category w/ Mark Kilens (CMO of Airmeet)
Manage episode 371080361 series 3479377
Mark Kilens has built a career as a marketing leader and category designer with HubSpot and Drift. Now, he's the CMO at Airmeet, the company behind Event-Led Growth.
In this conversation, we break down what Mark's learned as a category designer, including:
- How to wrap your category in a familiar context to help buyers understand it.
- Mark's 3 step framework for developing category language.
- Why category design needs to be led by a CEO who can keep the team focused on the category strategy.
To participate in our live podcasts and events, join our community for free at CategoryThinkers.com.
40 episodes
Manage episode 371080361 series 3479377
Mark Kilens has built a career as a marketing leader and category designer with HubSpot and Drift. Now, he's the CMO at Airmeet, the company behind Event-Led Growth.
In this conversation, we break down what Mark's learned as a category designer, including:
- How to wrap your category in a familiar context to help buyers understand it.
- Mark's 3 step framework for developing category language.
- Why category design needs to be led by a CEO who can keep the team focused on the category strategy.
To participate in our live podcasts and events, join our community for free at CategoryThinkers.com.
40 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.