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Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The State Of Category Design And Who It's For In 2023 w/ Christopher Lochhead

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Manage episode 367183003 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

One of the biggest reasons we knew the world needed the Category Thinkers Community (apart from our own desire to talk category strategy all day) is that there are many misconceptions about the discipline of category design, and who it's for.
In fact, the term "category thinking", expands the tent on category design in a way that allows us to use it more freely in our efforts to create businesses, careers, or social impact. Where category design was the discipline we all flocked to, category thinking is the daily muscle memory that brings categories to life.
That's why we brought the inimitable godfather of category design, Christopher Lochhead, to talk about:

  • why there is an increasing rate of category design successes
  • how to convince a CEO that category design is for them
  • what "small 'e' entrepreneurs" seem to understand that "Big 'E' entrepreneurs" keep getting wrong
  • and much more!

As soon as you're ready to stop just listening to this podcast and join the conversation, join our free community at CategoryThinkers.com and help end Category Isolation!

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 367183003 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

One of the biggest reasons we knew the world needed the Category Thinkers Community (apart from our own desire to talk category strategy all day) is that there are many misconceptions about the discipline of category design, and who it's for.
In fact, the term "category thinking", expands the tent on category design in a way that allows us to use it more freely in our efforts to create businesses, careers, or social impact. Where category design was the discipline we all flocked to, category thinking is the daily muscle memory that brings categories to life.
That's why we brought the inimitable godfather of category design, Christopher Lochhead, to talk about:

  • why there is an increasing rate of category design successes
  • how to convince a CEO that category design is for them
  • what "small 'e' entrepreneurs" seem to understand that "Big 'E' entrepreneurs" keep getting wrong
  • and much more!

As soon as you're ready to stop just listening to this podcast and join the conversation, join our free community at CategoryThinkers.com and help end Category Isolation!

  continue reading

40 episodes

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