Why Most Teams Break During Growth (And How Values-Driven Leadership Doesn’t) Catalytic Leadership podcast

Why Most Teams Break During Growth (And How Values-Driven Leadership Doesn’t)

7d ago 28:42

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When your team starts to grow, things shift — and not always in the way you expect. Bottlenecks show up where trust should be. Communication breaks down just when clarity matters most. If you're leading a digital agency that's scaling fast, the pressure isn’t just in performance — it’s in holding the culture together while everything accelerates.

This week, I’m joined by Brittany Hansen — a tech entrepreneur, co-founder of a bootstrapped SaaS company built without venture capital. Her platform solves for one of the biggest blind spots in business today: how to deliver the right message in the right way to a global, multilingual, multicultural audience.

We unpack the systems she uses to build trust, the decision to scale without outside capital, and how values-driven leadership creates teams that don’t just perform — they stay aligned under pressure. If you’ve ever wondered how to scale your team without losing your voice, your mission, or your momentum… this one’s for you.

📚 Books Mentioned

Radical Candor by Kim Scott
The 6MX Solution by Chase Hughes
Never Split the Difference by Chris Voss
Cues by Vanessa Van Edwards

You can connect with Brittany directly on LinkedIn — she welcomes conversation and is generous with her time. If her insights sparked a question or idea, reach out. She’d love to hear it.

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

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Chapters

1. Introducing Brittany Hanson (00:00:00)

2. Leadership Journey as a Mother (00:01:25)

3. Marketing and Information Distribution (00:04:01)

4. Accessibility vs Availability (00:07:15)

5. Cultural Relevancy in Communication (00:10:47)

6. Value-Based Business Without Venture Capital (00:15:27)

7. Creating Safe Spaces for Team Communication (00:19:24)

8. Continual Growth as a Leader (00:25:17)

9. Final Thoughts and Connecting (00:29:14)

251 episodes