Why Most Marketing Fails (and What A Fractional CMO Fixes) Catalytic Leadership podcast

Why Most Marketing Fails (and What a Fractional CMO Fixes)

9d ago 42:23

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If your marketing feels scattered, your team’s unclear on what’s working, and the KPIs don’t connect to revenue, this episode was built for you.

I sat down with Josh Ramsey, fractional CMO, founder of JRCMO and a full-stack marketing agency, and the strategist behind more than 80,000 campaigns. We talk about what happens when marketing becomes too tactical, and how to rebuild from a systems-level perspective.

Josh shares why clarity in messaging, positioning, and internal operations matters more than chasing the next trend, especially for digital agency owners scaling past 7 figures. He breaks down how he uses personalized KPIs, 30-day diagnostic audits, and team alignment frameworks to fix the real problems under the hood. This episode explores blind spots, strategic navigation, and how a fractional CMO can help you scale without wasting time, money, or team energy.

📚 Books Mentioned

The 7 Habits of Highly Effective People by Stephen R. Covey
The 21 Irrefutable Laws of Leadership by John C. Maxwell
The Silva Mind Control Method by José Silva

To learn more about how Josh helps companies solve what others miss, visit jrcmo.com or Google "Josh Ramsey Marketing." As he says — “I'm pretty easy to find online.”

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

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Connect with Dr. William Attaway:

Chapters

1. Meet Josh Ramsey, Fractional CMO (00:00:00)

2. Marketing's Two Critical Elements (00:09:41)

3. Finding Your USP Through Personal Narrative (00:15:05)

4. The Perception Challenge in Modern Marketing (00:22:42)

5. Why CEOs Turn To Fractional CMOs (00:30:11)

6. Continuous Growth As A Leader (00:36:11)

7. Effective Social Media Structure (00:41:59)

253 episodes