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The Shift That Finally Created Sustainable Agency Growth
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Scaling isn’t the same as growing, and no one knows that better than Rachel Allen. For 17 years, she’s run Bolt from the Blue Copywriting, serving clients in 21 countries. But when she built and scaled an agency because she thought she “should,” the result was burnout, frustration, and misalignment.
In this episode, Rachel and I unpack the mindset and structural shifts that lead to sustainable agency growth: growth that fits your wiring, not the industry’s expectations. We talk about why “bigger” isn’t always better, how to lead from clarity instead of comparison, and why human-centered marketing still wins in an AI-driven world.
If you’ve felt the pressure to scale, but sense there’s a smarter, saner way forward, this conversation will help you realign your systems, your strategy, and your definition of success.
Books Mentioned
- Indirect Work by Carol Sanford
Connect with Rachel Allen at boltfromthebluecopywriting.com or on LinkedIn. You can also reach her directly at [email protected] — yes, by email, just like the good old days.
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
- Free 30-Minute Discovery Call:
Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. - Special Offer:
Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference.
Connect with Dr. William Attaway:
Chapters
1. Meet Rachel Allen (00:00:00)
2. Falling Into Copywriting (00:01:20)
3. Building Then Questioning an Agency (00:03:45)
4. De-scaling to a Boutique Model (00:05:55)
5. Rejecting One-Size-Fits-All Success (00:07:40)
6. Marketing’s “Periodic Apocalypses” (00:09:30)
7. Human, Analog, and Unscalable Tactics (00:11:00)
8. Calming Marketing Anxiety (00:13:00)
9. Positioning as a True Professional (00:14:30)
10. The Four Factors of a Sale (00:17:20)
11. Email Isn’t Dead—It’s Boring (00:19:00)
12. Break the Rules, On Purpose (00:21:00)
13. Continuous Learning and Resilience (00:22:30)
14. Book Pick: Indirect Work (00:24:00)
15. Standards, Delegation, and Growth (00:25:30)
16. Where to Find Rachel (00:27:00)
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