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AI Tools for Agencies: The Smart-Idea Culture That Scales Teams Fast
Manage episode 516139106 series 3386506
When your agency grows fast, the pressure grows faster: clients, team, tech, everything scaling at once. The temptation? Add more tools, more systems, more noise. But growth without stability eventually breaks.
That’s why I sat down with Kelsi Navalta, Director of Affiliate Programs at HighLevel, the leading white-label marketing platform for agencies. Kelsi is part of a smart-idea culture, where AI tools for agencies don’t replace people, they realign them toward what really moves the business forward.
In this episode, we talk about the systems, mindset, and leadership shifts that let her scale a 22-person affiliate team serving 8,000+ affiliates without losing clarity or speed. You’ll learn how to use automation wisely, create space for human connection, and lead teams that think, decide, and grow on their own.
If you’ve felt the strain between innovation and burnout, this conversation will show you how to build sustainably, scale intentionally, and lead with wisdom in a world obsessed with “more.”
Books Mentioned
- The One Minute Manager by Ken Blanchard
Connect with Kelsi Navalta on Instagram @KelsiNavalta to learn more about her work with HighLevel’s affiliate team and the systems helping agencies grow smarter, not harder.
And if you'd like to try out HighLevel, here's a 14 day free trial. Catalytic Leadership runs on HighLevel, and I highly recommend it.
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
- Free 30-Minute Discovery Call:
Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. - Special Offer:
Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference.
Connect with Dr. William Attaway:
Chapters
1. Meet Kelsey Navalta (00:00:00)
2. Early Leadership Roots (00:01:49)
3. Role Shift Into Affiliates (00:02:46)
4. What HighLevel Is Now (00:04:18)
5. Features vs Stability (00:06:24)
6. Choosing Stability As Maturity (00:09:49)
7. AI’s Real-World Use Cases (00:11:49)
8. Leading Teams Through AI Change (00:15:09)
9. Confidence In Human Roles (00:18:18)
10. Scaling The Affiliate Team (00:20:22)
11. Culture Of Smart Ideas (00:24:06)
12. Building A Safe-To-Fail Environment (00:27:07)
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