The Art Of Capturing Young Audiences: Insights From BBC's Fiona Campbell Careers Unwrapped podcast

The Art of Capturing Young Audiences: Insights from BBC's Fiona Campbell

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In this episode of Careers Unwrapped, host Mark Fawcett is joined by Fiona Campbell, Controller of Youth Audience at BBC iPlayer and BBC3.

Join them as they explore:

The day-to-day responsibilities of a Controller of Youth Audience
How data-driven decisions and creative instincts shape content creation
Fiona's journey from international documentaries to digital media leadership
The importance of persistence and networking in building a media career
Insights into the BBC's approach to capturing young audiences
The challenges and opportunities in the evolving digital media landscape

Fiona Campbell is a leading figure in digital media, currently serving as the Controller of Youth Audience at BBC iPlayer and BBC3. With a rich background as Digital Director for BBC News and extensive experience in producing investigative documentaries globally, Fiona brings a wealth of knowledge to the conversation. She's also a trustee of Comic Relief, further demonstrating her commitment to impactful media.

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Connect with Fiona Campbell

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Careers Unwrapped is handcrafted by our friends over at: fame.so
Check out our three most downloaded episodes:

Previous guests include: Phil Harding, archaeologist from Time Team; Deborah Meaden, investor on Dragons' Den; Andrew Barnabas, musical composer; Fiona Campbell of BBC Iplayer & BBC Three; Emma Keller of Nestlé; Nick Telson-Sillett, entrepreneur, an angel investor, a podcaster, a startup mentor, and a public speaker; Tessa Clarke, Co-founder & CEO of Olio; Peter Hopwood, Global Tedx Storytelling and Speaker Coach;
If you are interested in joining Careers Unwrapped as a guest, please complete this form: fame.so/waf-guest

56 episodes