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#272: Different Beats Better: Branding That Sells Without Selling with David Brier

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Manage episode 525519838 series 3333377
Content provided by The Agile Brand and Gregorio Uglioni. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand and Gregorio Uglioni or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hear branding advice that shifts focus from "better" to "different." David Brier explains how branding is the art of differentiation. He shows why brands that only tweak visuals fail, and shares real cases: a failed Jaguar rebrand and a successful Napa Fresh relaunch. Learn practical steps and imagination tools. About David Brier David Brier, known by many as "The Brandfather," is the recipient of 320 international awards and the Presidential Ambassador for Global Entrepreneurship medallion, who has generated over $9 billion in brand value across four decades for companies from startups to Fortune 500s. The bestselling author of "Brand Intervention" and "Rich Brand Poor Brand," Grant Cardone has praised him as "a branding genius" and "brilliant with branding" by Shark Tank's Daymond John. Resources Rising above the noise : https://www.risingabovethenoise.com Please, hit the follow button and leave your feedback: Apple Podcast: https://www.cxgoalkeeper.com/apple Spotify: https://www.cxgoalkeeper.com/spotify Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/ Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation.

  continue reading

274 episodes

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iconShare
 
Manage episode 525519838 series 3333377
Content provided by The Agile Brand and Gregorio Uglioni. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand and Gregorio Uglioni or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hear branding advice that shifts focus from "better" to "different." David Brier explains how branding is the art of differentiation. He shows why brands that only tweak visuals fail, and shares real cases: a failed Jaguar rebrand and a successful Napa Fresh relaunch. Learn practical steps and imagination tools. About David Brier David Brier, known by many as "The Brandfather," is the recipient of 320 international awards and the Presidential Ambassador for Global Entrepreneurship medallion, who has generated over $9 billion in brand value across four decades for companies from startups to Fortune 500s. The bestselling author of "Brand Intervention" and "Rich Brand Poor Brand," Grant Cardone has praised him as "a branding genius" and "brilliant with branding" by Shark Tank's Daymond John. Resources Rising above the noise : https://www.risingabovethenoise.com Please, hit the follow button and leave your feedback: Apple Podcast: https://www.cxgoalkeeper.com/apple Spotify: https://www.cxgoalkeeper.com/spotify Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/ Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation.

  continue reading

274 episodes

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