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Ep #187: Wes Towers: When Everything Breaks All At Once
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Wes Towers didn’t just stumble; his whole world collapsed. A failed marriage, a business undervalued to nearly nothing, and nights spent sleeping under his desk — this was the reality he faced. Yet, in the middle of one of his darkest days, Wes wiped away tears, pulled himself together, and closed the biggest deal of his career. That moment became the start of an unexpected journey — one where pain transformed into power.
In this episode of the Business Growth Architect Show: Founders of the Future, Wes shares the raw truth of what it’s like to rebuild when everything falls apart. He opens up about discovering the power of vulnerability, the role of breathwork and plant medicine in facing his inner struggles, and how authenticity gave him an edge in business when AI was predicted to take it all away. His story is not polished—it’s real, unfiltered, and deeply human.
Everyone has a story. We all faced it, being broken, stuck, or unsure of how to move forward, Wes’s story is proof that our biggest breakdown can lead to our strongest breakthrough. His journey will inspire you to embrace your humanity, lean into authenticity, and turn challenges into advantages.
👉 Watch the full episode now and learn more about Wes’s work at uplift360.com.au.
Resources Mentioned:
Wes Towers: Uplift360 | LinkedIn | Facebook | Instagram | Twitter | YouTube | TikTok
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Chapters
1. , Introduction of Business Growth Architect Show: Founders of the Future (00:00:00)
2. Meet Wes Towers, SEO expert and founder of Uplift360 (00:00:38)
3. Wes Towers’ Vision That Changed Everything (00:02:18)
4. When Divorce and Business Failure Hit at Once (00:04:14)
5. Why Wes Stopped Hiding His Struggles (00:06:40)
6. Why Wes Explored Alternatives Beyond Therapy (00:07:38)
7. Wes Towers on Facing Divorce and Letting Go (00:08:29)
8. Connecting Business With Who You Really Are (00:09:55)
9. The Danger of Masking Pain (00:11:44)
10. Why Authenticity Beats AI Every Time (00:13:29)
11. Competitors, Flaws, and Differentiation (00:15:55)
12. Standing Out by Doing Things Right (00:16:28)
13. How Wes Towers Rebuilt His Life and Business (00:17:24)
14. Why Focused on Joy Instead of Growth (00:18:11)
15. Optimizing for Google, ChatGPT, and Beyond (00:18:56)
16. Why AI Needs Your Voice to Work (00:22:09)
17. Owning Your Space With a Blueprint (00:23:33)
18. How Niching Helped You Stand Out (00:25:09)
19. Why It’s Time to Be Human (00:26:11)
187 episodes
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