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Ep #186: Laurel Mintz: From Marketing Powerhouse to Venture Capital Trailblazer
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She’s not here to play nice — and she’s definitely not here to sugarcoat anything. Laurel Mintz — my friend, favorite bada$$, and unapologetic force of nature — built a marketing agency that’s worked with over 400 brands (including Squishmallows) and then decided, screw it, I’m starting an investment fund too. On this episode of the Business Growth Architect Show: Founders of the Future, we kick off our heels and get real. No PR polish. No fake humblebragging. Just straight talk about what it actually takes to leap from marketing maven to GP of Fabric VC.
Laurel lays it all out — the fear-based decisions that will sink you, the “dumb money” investors you should run from, and why your inner circle can make or break your business. We go there on the guts it takes to launch a fund, the moments you question everything, and the joy of proving the doubters wrong. And yes, this episode is explicit — because sometimes business talk needs a few F-bombs.
She also gets into the current market madness and why most founders freeze when things get shaky. Laurel’s take? That’s exactly when you double down and go harder. We talk about spotting opportunities before anyone else sees them, pairing capital with hands-on marketing muscle, and playing chess while everyone else is still moving their checkers.
If you want the real behind-the-scenes — the messy wins, the hard truths, and the moments that make you pour another glass — this is your episode. Laurel has built two thriving companies, invests in founders who actually move the needle, and knows how to turn chaos into a damn good story.
👉 Learn more about Laurel’s work at elevatemybrand.com and fabricvc.com.
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Chapters
1. Introduction of Business Growth Architect Show (00:00:00)
2. Meet Laurel Mintz, CEO of Elevate My Brand and GP of Fabric VC (00:01:49)
3. Branding vs. Marketing: The Easy Way to Understand the Difference (00:02:28)
4. The Risk of Stopping Your Marketing in Hard Times (00:03:29)
5. Why Down Economies Create the Biggest Winners (00:05:20)
6. The Mindset Shift That Helps You See the Big Picture (00:07:23)
7. From M&A Attorney to Building a Venture Fund (00:08:56)
8. Changing the Face of Investing Through Education (00:11:06)
9. Leading with Heart and Culture in Business (00:12:23)
10. The Holistic Approach to Building Brand Success (00:14:54)
11. Why More VCs Are Coming from Operating Roles (00:16:29)
12. Why More VCs Are Coming from Operating Roles (00:18:50)
13. Why Who You Surround Yourself With Matters in Business (00:19:57)
14. Creating Space to Protect Your Energy (00:21:40)
15. The Truth About Being Bold and Authentic (00:23:12)
16. How to Live from Your Core, Not Your Fear (00:25:27)
17. How to Connect with Laurel Mintz Online (00:27:08)
190 episodes
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