If you've ever had a hard time communicating the value of what you sell to potential prospect, you might want to look in the mirror. Sales people often struggle to convert prospects because they are speaking to the wrong types of buyers. To ensure we are targeting the right audience, we sat down with Dr. Yaniv Zaid, author of the 21st Century Sales Bible and former officer in the Israeli Air Force. He shared the same system he teaches to his clients so that we can target the right audiences, sell more and serve more! It's all in this week's episode of Bulletproof Selling!