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The Path to 100 Gyms w/ Devin Gage
Manage episode 511796822 series 2971228
Most gym owners open a second location and hit a wall. Devin Gage is building to 100.
In just over two years, he’s grown from one gym in Pennsylvania to eight – all corporately owned, all self-funded, and all running on a lean, scalable model. Small footprint, low overhead, high-touch service, and centralized systems for everything else.
Each location is under 2,000 square feet, costs about $75K to open, and runs on 2.5 staff. Break-even is around 60 members. No in-person sales – all memberships are sold over the phone by one rep using a structured script and handoff process. That single rep is booking 20-30 trials a week across all locations.
In this episode, Tim and Randy sit down with Devin to unpack what’s actually working.
They talk about:
- early mistakes and the failed California test
- how the centralized sales handoff works
- what Devin looks for in a facility leader
- his data-driven accountability process
- and why grand openings are still a work in progress
Tune in and learn what real multi-location growth looks like.
Key Takeaways:
- Intro (00:00)
- Devin’s mission: 100 gyms by 2034 (01:58)
- COVID pivot: small-group model scales fast (03:46)
- First few gym expansions: what worked and what didn’t (04:28)
- Centralized sales process and tech stack explained (10:24)
- Coaches can’t also be great salespeople (13:24)
- How off-site sales work with high-level follow-up (18:16)
- Grand opening strategies and early adopter marketing (26:51)
Additional Resources:
- Little Gym, Big Heart with Devin Gage
---
- Schedule your SpringBoard call
- Apply to join The Iron Circle
- Check out our Switch to Semi-Private course
- Get 30 days of Semi-Private Pro on us!
- A tool for deciding on new gym services – 5-Question Matrix
- Tim's new book – Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
686 episodes
Manage episode 511796822 series 2971228
Most gym owners open a second location and hit a wall. Devin Gage is building to 100.
In just over two years, he’s grown from one gym in Pennsylvania to eight – all corporately owned, all self-funded, and all running on a lean, scalable model. Small footprint, low overhead, high-touch service, and centralized systems for everything else.
Each location is under 2,000 square feet, costs about $75K to open, and runs on 2.5 staff. Break-even is around 60 members. No in-person sales – all memberships are sold over the phone by one rep using a structured script and handoff process. That single rep is booking 20-30 trials a week across all locations.
In this episode, Tim and Randy sit down with Devin to unpack what’s actually working.
They talk about:
- early mistakes and the failed California test
- how the centralized sales handoff works
- what Devin looks for in a facility leader
- his data-driven accountability process
- and why grand openings are still a work in progress
Tune in and learn what real multi-location growth looks like.
Key Takeaways:
- Intro (00:00)
- Devin’s mission: 100 gyms by 2034 (01:58)
- COVID pivot: small-group model scales fast (03:46)
- First few gym expansions: what worked and what didn’t (04:28)
- Centralized sales process and tech stack explained (10:24)
- Coaches can’t also be great salespeople (13:24)
- How off-site sales work with high-level follow-up (18:16)
- Grand opening strategies and early adopter marketing (26:51)
Additional Resources:
- Little Gym, Big Heart with Devin Gage
---
- Schedule your SpringBoard call
- Apply to join The Iron Circle
- Check out our Switch to Semi-Private course
- Get 30 days of Semi-Private Pro on us!
- A tool for deciding on new gym services – 5-Question Matrix
- Tim's new book – Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
686 episodes
All episodes
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