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The Path to 100 Gyms w/ Devin Gage

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Manage episode 511796822 series 2971228
Content provided by Tim Lyons and Randy Angsten, Tim Lyons, and Randy Angsten. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Lyons and Randy Angsten, Tim Lyons, and Randy Angsten or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most gym owners open a second location and hit a wall. Devin Gage is building to 100.

In just over two years, he’s grown from one gym in Pennsylvania to eight – all corporately owned, all self-funded, and all running on a lean, scalable model. Small footprint, low overhead, high-touch service, and centralized systems for everything else.

Each location is under 2,000 square feet, costs about $75K to open, and runs on 2.5 staff. Break-even is around 60 members. No in-person sales – all memberships are sold over the phone by one rep using a structured script and handoff process. That single rep is booking 20-30 trials a week across all locations.

In this episode, Tim and Randy sit down with Devin to unpack what’s actually working.

They talk about:

  • early mistakes and the failed California test
  • how the centralized sales handoff works
  • what Devin looks for in a facility leader
  • his data-driven accountability process
  • and why grand openings are still a work in progress

Tune in and learn what real multi-location growth looks like.

Key Takeaways:

  • Intro (00:00)
  • Devin’s mission: 100 gyms by 2034 (01:58)
  • COVID pivot: small-group model scales fast (03:46)
  • First few gym expansions: what worked and what didn’t (04:28)
  • Centralized sales process and tech stack explained (10:24)
  • Coaches can’t also be great salespeople (13:24)
  • How off-site sales work with high-level follow-up (18:16)
  • Grand opening strategies and early adopter marketing (26:51)

Additional Resources:

- Little Gym, Big Heart with Devin Gage

---

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

  continue reading

686 episodes

Artwork
iconShare
 
Manage episode 511796822 series 2971228
Content provided by Tim Lyons and Randy Angsten, Tim Lyons, and Randy Angsten. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Lyons and Randy Angsten, Tim Lyons, and Randy Angsten or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most gym owners open a second location and hit a wall. Devin Gage is building to 100.

In just over two years, he’s grown from one gym in Pennsylvania to eight – all corporately owned, all self-funded, and all running on a lean, scalable model. Small footprint, low overhead, high-touch service, and centralized systems for everything else.

Each location is under 2,000 square feet, costs about $75K to open, and runs on 2.5 staff. Break-even is around 60 members. No in-person sales – all memberships are sold over the phone by one rep using a structured script and handoff process. That single rep is booking 20-30 trials a week across all locations.

In this episode, Tim and Randy sit down with Devin to unpack what’s actually working.

They talk about:

  • early mistakes and the failed California test
  • how the centralized sales handoff works
  • what Devin looks for in a facility leader
  • his data-driven accountability process
  • and why grand openings are still a work in progress

Tune in and learn what real multi-location growth looks like.

Key Takeaways:

  • Intro (00:00)
  • Devin’s mission: 100 gyms by 2034 (01:58)
  • COVID pivot: small-group model scales fast (03:46)
  • First few gym expansions: what worked and what didn’t (04:28)
  • Centralized sales process and tech stack explained (10:24)
  • Coaches can’t also be great salespeople (13:24)
  • How off-site sales work with high-level follow-up (18:16)
  • Grand opening strategies and early adopter marketing (26:51)

Additional Resources:

- Little Gym, Big Heart with Devin Gage

---

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

  continue reading

686 episodes

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