Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo

Randy Angsten Podcasts

show episodes
 
Artwork

1
Built To Grow Fitness Business

Tim Lyons and Randy Angsten

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Weekly+
 
We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.
  continue reading
 
Loading …
show series
 
For many gym owners, the only marketing strategy is Facebook ads. When numbers start falling, and they need more leads, their default move is: run another ad, spend a little money, and hope for the best. In this episode, Tim and Zach explain exactly why that approach keeps failing and what has to replace it if growth is going to be predictable agai…
  continue reading
 
January feels like a goldrush for gym owners. It looks like momentum, with leads pouring in, calendars filling up, and sign-ups spiking. But underneath it, something else is happening: just as many members are leaving out the back door. And your gym is not alone here. This is typical across the industry. In January, clients reassess everything: the…
  continue reading
 
Most gym owners don’t burn out... they just stop giving a damn. The gym runs. Clients come and go. Nothing’s broken on the surface. But nothing’s exciting either. That’s where the real danger zone for a business is. Because right there, growth stalls and the business starts feeling like a job you can’t quit. In this episode, Tim and Randy talk abou…
  continue reading
 
Following every new wave of fitness trends might feel like innovation… until it turns your business into a revolving door. High Rocks, peptides, GLP-1s… All of this made noise in 2025. Some gyms jumped on the bandwagon. Most are already figuring out how to pivot again. But the gyms that saw real growth focused on the basics and long-term client val…
  continue reading
 
You might own a gym… but can it actually run without you? If stepping away for even a day feels impossible, there’s a bigger issue at play. In this episode, Randy and Zach walk through the three levels of building a business: making sure your recurring revenue exceeds your operating expenses developing systems that allow you to scale turning the bu…
  continue reading
 
Some gyms go silent during the holidays. And they pay the price in January. When sessions slow, and everyone’s focused on celebrations and family gatherings instead of training, most gym owners just wait it out. That’s when other gyms swoop in with offers your clients haven’t seen before. And suddenly, your long-term members are jumping ship. In th…
  continue reading
 
Are you crushing deadlifts at 6am, while your clients are stuck doing burpees, battle ropes, and burnout circuits day in, day out? No blaming here. It’s happening in gyms everywhere: owners dial in their own progressive strength training… then turn around and deliver a one-size-fits-all workout they’d never do themselves. But that gap is costing gy…
  continue reading
 
Some gym owners treat debt like a dirty word. They avoid it at all costs, convinced that cash-only is the only safe path. But here’s the irony: many of those same gym owners call themselves entrepreneurs. And by definition, entrepreneurship requires taking on financial risk. In this episode, Tim and Randy unpack one of the most critical mindset gap…
  continue reading
 
In this episode, Tim and Zach are joined by Marty Miller, Chief Movement Officer at Kinotek, to break down what’s actually possible on the training floor when objective movement data drives the experience. Marty’s been in the game a long time. Athletic training, pro baseball, NASM educator, all of it. Now he’s helping gyms turn movement health into…
  continue reading
 
If your Facebook ad leads are costing more and converting less, you're not imagining it. Something’s definitely going on. And it’s hitting gym owners across the board. There’s a weird pattern showing up everywhere. You get a lead, call them immediately… and they’ve got no idea who you are. Some don’t speak the language. Some never even saw your ad.…
  continue reading
 
You think you’re making money on your packed group sessions… until you do the math. Every hour looks busy, but your profit margin’s disappearing behind coach pay, overhead, and “just enough” attendance. The room’s full, but your bank account doesn’t feel it. In this ultra‑quick, rapid‑fire episode, Tim and Randy zoom in on one number that’s crushin…
  continue reading
 
There’s a difference between a packed room and a profitable gym. Unfortunately, many gym owners don’t see it until it’s too late. What started as a scalable, exciting model in the 2000s has turned into a red ocean of price wars and clients who are tired of doing the same sweaty workouts with no results. In this episode, Tim and Randy explain why la…
  continue reading
 
You’ve got a stack of resumes and a great candidate on the phone… until you hit the schedule part. Suddenly, their “perfect fit” status depends on your ability to juggle Monday evenings, Wednesday mornings, and a couple of Thursday afternoons… But you’re short-staffed. So you bend… and six months later, you’re back on the floor coaching… again. Fam…
  continue reading
 
If you’re still running a CrossFit gym in 2025, you’re either in denial… or really good at ignoring Google Trends. The momentum’s gone. People aren’t searching for it like they used to. In fact, interest is down 75% since 2015. Affiliates keep closing. And the brand that once pulled in foot traffic now delivers less value and more baggage. It offer…
  continue reading
 
Let’s be real – selling sessions is an outdated business model. You might think landing a $3K or $5K sale is a win, but it’s actually a trap. Instead of building a business, you’re stuck in an endless loop of re-selling every time someone runs out of sessions. In Part 5 of this myth-busting series, Tim and Randy break down why selling training in b…
  continue reading
 
Some gym owners think they just need better ads. So they swap agencies. Rewrite headlines. Launch new promos. And when the new clients start rolling in, it feels like it’s working – at least for a little while. Yes, the leads come in... but so do the cancellations. No matter how much they spend on ads, the growth never sticks. And every month, they…
  continue reading
 
A lot of gym owners wear every hat in the building (and think that’s just part of the job). They train every client. Put out every fire. Answer every email. Eventually, that becomes their whole identity: “I do it all.” But that belief is exactly what keeps them stuck. It drains their time, burns their energy, and kills their shot at real growth. In…
  continue reading
 
Many gym owners believe that discounting their services will get someone through the door. That a “free week” or “first responder discount” will tip the scales. And at first, it might even look like it’s working... Until the leads disappear, revenue plateaus, and every client is paying a different rate for the same service. In Part 2 of this myth-b…
  continue reading
 
Some gyms are packed… and still broke. The schedules are full. The energy is high. But when it comes time to check the bank account, there’s barely anything left. And it’s not because the owners aren’t working – they’re grinding, hustling, doing all the things. But still... nothing changes. What’s common for many of them? They believe more members …
  continue reading
 
Most coaches aren’t lazy. They’re not unmotivated. They’re just being managed like they’re business owners… And that’s where things start to break. In this episode, Randy and Zach discuss a mistake they see all the time: gym owners assigning responsibilities, pay structures, and incentives based on their mindset, not their team’s. When you expect a…
  continue reading
 
Many gym owners add new services with the best intentions. A couple of clients ask for something different… there’s a gap in the schedule… maybe a new trend looks like it could boost revenue… So they say yes – add a class here, a specialty program there… But over time, the business starts looking like the Cheesecake Factory: a little of everything,…
  continue reading
 
In this episode, Tim and Randy sit down with world-renowned coach and speaker Todd Durkin. He’s the founder of Fitness Quest 10 and the guy behind athletes like Drew Brees and LaDainian Tomlinson. While his professional track record is well known, the personal cost behind it isn’t. Most people don’t know he was nearly taken out of the game. This ti…
  continue reading
 
“You thought your customers were lazy on the gym floor. They’re even lazier with their brains.” That’s how Donald Miller explained the hidden reason most gym marketing doesn’t work: it makes people think too hard. Donald Miller is the CEO of StoryBrand and Business Made Simple. He’s the author of several books, including bestsellers Building a Stor…
  continue reading
 
Most gym owners open a second location and hit a wall. Devin Gage is building to 100. In just over two years, he’s grown from one gym in Pennsylvania to eight – all corporately owned, all self-funded, and all running on a lean, scalable model. Small footprint, low overhead, high-touch service, and centralized systems for everything else. Each locat…
  continue reading
 
Some gym owners just keep pulling away – month after month, year after year – while others stall out, stuck at the same level no matter how hard they push. It’s not because they’ve got better software or some secret funnel. And it’s definitely not luck. It’s who they’re around. This is the final episode in the 7 Habits of Winning Gyms series – and …
  continue reading
 
Most gyms don’t realize they’re making business decisions in the dark. They’ll cut the agency. Hire a new closer. Pause the ads. Raise prices. Then lower prices. Change offers… All based on instinct – or worse, frustration – without knowing whether the actual problem is upstream, downstream, or even real. But there’s one voice in your business that…
  continue reading
 
Have you noticed that most gyms look alike? The offers are recycled – “first week free” deals and other copy-and-paste promos. The ads all sound the same. The classes run at the same time. From the outside, it looks fine. But under the surface, that copycat approach is the reason so many owners end up just blending into the crowd: there’s no real e…
  continue reading
 
Some gyms run full speed just to stay in place. Revenue jumps, then drops. Cash flows in, then disappears. And it’s not because anything looks broken on the surface. They’re selling packages, running challenges, hitting their numbers... However, the model resets every 30 days – so they’re always one deal away from falling behind. But what if the gy…
  continue reading
 
Your campaign is good. And ads are working. And the leads are flowing. And that’s exactly when most gym owners make the call that stalls their growth for the next six months. They tell the agency to turn it off. Not because it’s broken. But because it’s working too well. Because the systems downstream can’t keep up… Because onboarding’s a mess... B…
  continue reading
 
“We’re saving money on rent…” It’s something a lot of gym owners are proud to say. And it’s also one of the most expensive mistakes they make without realizing it. Because what looks smart on paper often creates a problem you can’t outspend your way out of. When the gym’s buried behind a warehouse, tucked in the back of a complex, or missing entire…
  continue reading
 
Most gyms don’t fail because the owners don’t care. In fact, they care too much. They pour time, money, and energy into anything they think might help them grow. But that’s where things start to break down. Instead of focusing on the one thing that drives revenue and builds reputation, they spread themselves thin chasing too many services and too m…
  continue reading
 
Too busy to run ads. Too broke to hire help. Too tired to fix the stuff that’s clearly not working. Most gym owners need to get honest about the resources they do have. It’s always one or the other: time or money. Paid ads aren’t optional. Organic posts reach no one. And waiting on referrals is not a growth plan. The tools, the tutorials, and the t…
  continue reading
 
Most gym owners don’t realize how dangerous “average” really is. It’s predictable and it looks safe. Manageable. But average is actually a trap – and it’s holding more gyms hostage than failure ever will. Because once you land in the middle, you stop questioning it. The $25k months feel “normal.” The long hours feel “part of the job.” The slow grin…
  continue reading
 
It doesn’t hit at first. Not in year one. Not even in year five... But eventually, every gym owner has that moment. When the day-to-day feels a little heavier than it used to... When the hours you’re pouring in don’t quite match what you’re getting out... When the thing you built for freedom starts to look a lot more like a cage... And that’s when …
  continue reading
 
Meta used to be the go-to for gym leads. Not anymore. Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or ghost SMSs. Or… if you’re running Facebook ads now and you were running them 10 years ago, this probably sounds way too familiar. The platform got more expensive and less reliable. The bots took over, and …
  continue reading
 
Revenue swings of $20K, $30K from one month to the next – some gym owners think that’s just how it goes. One good month, then a drop. Then a spike. Then another dip. But that rollercoaster takes a toll. Big upfront deals might look good in the moment – $5K here, $7K there – but they don’t fix the core problem. The cash is coming in, sure, but it’s …
  continue reading
 
“How do I get more leads?” Gym owners keep asking this question, but it’s actually the wrong one. Leads aren’t the issue – and they never were. They’re coming in. What’s broken is what happens after that. This episode gets into the weeds of what actually moves people through the door and keeps them from bouncing. And it’s not just about marketing t…
  continue reading
 
The idea of finding someone to take tasks off the plate sounds great. But without knowing what to delegate, the whole strategy falls apart. Most gym owners hear “Who Not How” and immediately think about hiring help or outsourcing. But that advice skips a step. The What comes first. Without a clear vision of the outcome, finding the right person doe…
  continue reading
 
Charging less doesn’t make a gym owner noble. It makes them broke. There’s a weird pride that’s still hanging around the fitness industry – this belief that keeping prices low and barely scraping by somehow means someone is doing it for the “right reasons.” That making money and helping people can’t live in the same business. This is the same patte…
  continue reading
 
Your gut says fire them – but your fear says, “Then who’s going to coach tomorrow?” It’s one of the toughest spots to be in as a gym owner. You know someone on your team isn’t right, but you keep making excuses – telling yourself it’ll get better, that you can’t afford the gap, or that starting over will take too long. This episode offers a way out…
  continue reading
 
You’ve got clients in sessions, your calendar’s packed, and on paper, things look solid. But behind the scenes, the team’s stretched thin, margins are tight, and the business still leans on you to hold it all together. The harder you push in one area, the more something else gives out. Most of the time, it’s not a marketing problem. It’s not a staf…
  continue reading
 
No gym owner expands or opens a second location thinking it’ll hurt the business. But for a lot of them, that’s exactly what happens. The logic sounds solid – more space means more clients, more sessions, more revenue. But when the rent goes up, the overhead stacks, and the extra square footage sits half-used, the math starts looking very different…
  continue reading
 
A regrand opening is a huge opportunity to reset the brand, refresh the space, and inject new energy into the business. But when it’s not executed right, it becomes one of the most expensive marketing campaigns that never pays off. There’s a pattern here. Same mistakes, same outcomes. Owners burn cash, delay timelines, miss sales windows, and set t…
  continue reading
 
Someone just paid $500 for a free T-shirt. Well… kind of. A gym client had the choice: take the free month, or take the points that would bump her name on the leaderboard. She chose the points. Actually, she chose status. That moment says everything about how people make decisions. Clients don’t just want results – they want recognition. They want …
  continue reading
 
For years, gym owners rode the wave of cheap leads and quick wins. It was almost too easy. Launch a Facebook ad, get a flood of names, book the consults, make the sale. But lately... something’s off. Leads are still coming in – but they’re not picking up the phone, not booking appointments, not walking through the door. So now what? This episode ta…
  continue reading
 
Too many gym owners are sitting on ideas that could change their business, but they never pull the trigger. They wait. They look around. They try to copy what someone else is doing instead of testing it for themselves. In this episode, Tim and Randy explain why testing needs to be part of how you run your gym – day to day, month to month, quarter t…
  continue reading
 
No gym owner wakes up in the morning thinking, “Today I’m going to hold my business back.” And yet – that’s exactly what’s happening. What’s wild is, most of the time, you don’t even realize you’re doing it. It’s not the big, obvious stuff – it’s the small, day-to-day habits that slowly chip away at growth. Things that feel productive, even respons…
  continue reading
 
Most gym owners don’t fail because of bad training or broken systems. They fail because they hold on too long to what used to work. Old carpet. Outdated equipment. The same bootcamp model they’ve been running for 10 years. Meanwhile, competitors down the street are upgrading everything – equipment, tech, even how they greet clients at the door. You…
  continue reading
 
Most gym owners try to do too much too early. They stack offers, bend systems, and take on anyone who walks through the door. The intention is solid, but the result is a bloated, confusing business that’s hard to run and even harder to grow. The story of Boston Chicken makes the point. They built a billion-dollar brand on one product. Then they add…
  continue reading
 
It’s easy to get caught up in the next shiny thing in fitness. The industry is full of flashy new tools – TRX, EMF suits, battle ropes, vibration plates – you name it. And every few years, a new wave promises faster results, easier marketing, or a shortcut to success. And yeah, these things can be fun, and they might even work – for a while. But wh…
  continue reading
 
Loading …
Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play