HFA Recap

Built To Grow Fitness Business

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1M ago 12:30

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Many gym owners are still building their businesses around what worked five years ago. But what if the game has already changed – and you’re still playing by the old rules?

In this episode, Tim and Randy recap Tim’s visit to the recent HFA Expo in Las Vegas (formerly IHRSA), where some clear shifts in the fitness industry are starting to take shape.

Tim talks through what caught his attention on the expo floor – everything from flashy equipment displays to the growing presence of wellness and recovery – and why these trends could have a big impact on how gym owners operate moving forward.

The takeaway? Strength is back. Wellness is rising. And recovery is no longer a luxury – it’s the new baseline.

Tune in to this episode to learn what’s really going on in the industry. You’ll hear what stood out at the expo, what gym owners should be paying attention to, and why the shift away from group classes and toward high-touch strength and wellness is actually great news for training gyms.

Make sure you’re not left behind. Let’s dive in!

Key Takeaways:

Intro (00:00)
The HFA Expo and fitness industry trends (00:36)
Glute-focused equipment and attention-grabbing booths (02:08)
Tech, recovery tools, and corporate wellness vendors (03:41)
Shift from class-based training to strength focus (04:58)
Premium equipment looks great but won’t drive revenue (06:26)
Fitness industry is growing but shifting directions (07:50)
Strength-focused gyms are set to thrive (08:49)
Wellness services and telehealth partnerships expanding (10:14)
Recap (11:32)

Additional Resources:

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

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HFA Recap

Built To Grow Fitness Business

published 1M ago