5 Non-Negotiables That Separate Real Gyms From Side Hustles

Built To Grow Fitness Business

Content provided by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten, Tim Lyons, and Randy Angsten. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten, Tim Lyons, and Randy Angsten or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

14d ago 30:16

MP3•Episode home

Still running your gym like a hobby – and wondering why it’s not growing?

A lot of gym owners say they want to scale. But when you peek under the hood, what they really have is a collection of hacks, manual workarounds, and good intentions.

In this episode, Tim and Randy dive into the five non-negotiable systems every fitness business needs to grow with intention, not accident. These aren’t “nice to haves.” These are foundational if you want your gym to function like a real business and not just a side hustle with a lease.

They break down:

Why taking checks and using spreadsheets for billing is holding you back
Why that slick-looking website you paid for might be costing you leads
Why gym owners who are still relying only on referrals are flying blind

More importantly, they explain how simple it is to plug in the right systems for membership management, automation, website conversion, paid ads, and lead booking.

So, if you’re trying to finally hit $30k/month or just want to stop stressing about where your next 10 clients are coming from – this episode is for you.

Let’s dive in!

Key Takeaways:

Intro (00:00)
#1 – Membership management software (03:06)
#2 – A high-converting website (06:31)
#3 – Online consultation booking system (12:31)
#4 – Paid advertising strategy (17:17)
#5 – Automation system for follow-up (21:29)
Every system discussed contributes to growth (27:00)

Additional Resources:

- Schedule your SpringBoard call

- Increase your fitness studio's revenue by 57% with WellnessLiving

- 97Display’s discount for Pro Fit clients: https://97display.com/profit/

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

640 episodes

#Fitness #Business #Marketing #Tim Lyons of Pro Fit Marketing Solutions #Randy Angsten #Tim Lyons #Gym Owners #Fitness Expert #Fitness Marketing #Gym Marketing #Fitness Entrepreneur #Gym Entrepreneur #Entrepreneurship #Digital Marketing #Podcasting Education #Fitness Professionals #CrossFit #Fitness Business