Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Content provided by Tim Lyons and Randy Angsten, Tim Lyons, and Randy Angsten. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Lyons and Randy Angsten, Tim Lyons, and Randy Angsten or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Built To Grow Fitness Business
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Always Be Testing
Manage episode 495860750 series 2971228
Content provided by Tim Lyons and Randy Angsten, Tim Lyons, and Randy Angsten. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Lyons and Randy Angsten, Tim Lyons, and Randy Angsten or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Too many gym owners are sitting on ideas that could change their business, but they never pull the trigger. They wait. They look around. They try to copy what someone else is doing instead of testing it for themselves.
In this episode, Tim and Randy explain why testing needs to be part of how you run your gym – day to day, month to month, quarter to quarter. Pricing, schedules, offers, roles, marketing – it’s all on the table.
If something’s not working, test a change. If something is working, test a way to make it better.
They walk through real examples – good ones and bad ones. Testing new class times. Trying different billing frequencies. Split testing discovery calls versus straight-to-consult. Even staffing changes like running a front desk or not.
The common thread is simple: stop guessing and start letting the data drive the decisions.
Business doesn’t move by accident. It moves because you’re willing to test, tweak, and adjust as you go.
Tune in to find out how to do that.
Key Takeaways:
- Intro (00:00)
- Gym owners hesitate and wait for others’ success (00:30)
- Test new time slots before committing long-term (02:05)
- Marketing hooks should be tested, not copied (04:10)
- Raise prices to find your true value limit (05:39)
- Emotion blocks testing – let data guide decisions (07:28)
- Split-tested discovery calls failed versus in-person consults (10:25)
- Weekly billing frequency boosted overall gym revenue (13:54)
Additional Resources:
- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville
- Schedule your SpringBoard call
- Stop the summer slump before it starts - slash membership freezes by 50%
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi Private Pro on us!
- Apply to join the Iron Circle
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Switch to Semi Private course
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
673 episodes
Share
Manage episode 495860750 series 2971228
Content provided by Tim Lyons and Randy Angsten, Tim Lyons, and Randy Angsten. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Lyons and Randy Angsten, Tim Lyons, and Randy Angsten or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Too many gym owners are sitting on ideas that could change their business, but they never pull the trigger. They wait. They look around. They try to copy what someone else is doing instead of testing it for themselves.
In this episode, Tim and Randy explain why testing needs to be part of how you run your gym – day to day, month to month, quarter to quarter. Pricing, schedules, offers, roles, marketing – it’s all on the table.
If something’s not working, test a change. If something is working, test a way to make it better.
They walk through real examples – good ones and bad ones. Testing new class times. Trying different billing frequencies. Split testing discovery calls versus straight-to-consult. Even staffing changes like running a front desk or not.
The common thread is simple: stop guessing and start letting the data drive the decisions.
Business doesn’t move by accident. It moves because you’re willing to test, tweak, and adjust as you go.
Tune in to find out how to do that.
Key Takeaways:
- Intro (00:00)
- Gym owners hesitate and wait for others’ success (00:30)
- Test new time slots before committing long-term (02:05)
- Marketing hooks should be tested, not copied (04:10)
- Raise prices to find your true value limit (05:39)
- Emotion blocks testing – let data guide decisions (07:28)
- Split-tested discovery calls failed versus in-person consults (10:25)
- Weekly billing frequency boosted overall gym revenue (13:54)
Additional Resources:
- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville
- Schedule your SpringBoard call
- Stop the summer slump before it starts - slash membership freezes by 50%
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi Private Pro on us!
- Apply to join the Iron Circle
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Switch to Semi Private course
- Business Accelerator Program
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
673 episodes
All episodes
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Similar to Built To Grow Fitness Business
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
