Selling without the sleaze isn’t just possible—it’s the fastest way to build trust, win clients, and grow your business. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds break down a founder-tested approach to sales that replaces pushy tactics with authentic problem-solving. You’ll learn how to lead with trust, diagnose real client needs, and close deals without feeling “salesy.”

If you’re a founder, entrepreneur, or business owner, this episode will help you stop pitching, start solving, and build long-term client relationships. Whether you’re selling a service, product, or software, selling without the sleaze can become your most powerful competitive advantage.

✅ What You’ll Learn

• Why traditional sales tactics turn prospects off—and what to do instead

• How selling without the sleaze builds trust before you close

• The discovery call framework that gets to the root of a client’s problems

• How to reduce friction in your closing process for higher conversions

• The “land and expand” approach to long-term client relationships

⏰ Timestamps 00:00 – Introduction & 2:40 a.m. founder life story 04:42 – Why bad sales tactics fail 12:02 – Your real job as a founder: solving problems 17:21 – How trust turns leads into long-term clients 23:02 – The discovery call done right 27:30 – Selling without the sleaze in practice 39:05 – Reducing friction from demo to close 45:36 – Playing the long game with clients 51:02 – Favorite sales thinkers and resources 57:26 – Final thoughts & closing

🔖 Hashtags #SellingWithoutTheSleaze #SalesTips #Entrepreneurship #BuildYourBusiness #BusinessGrowth #AuthenticSales #SmallBusinessTips #SalesWithoutPressure #BusinessPodcast #FounderLife

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links

• Website: https://ryanmattreynolds.com/
• Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:

• LinkedIn: https://www.linkedin.com/in/chrismreynolds/