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Build Your Business: From Fear to Freedom

Chris Reynolds, Matt Reynolds, Barbell Logic, The Radcast Network

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Are you a business owner or startup founder struggling to navigate the challenges of growth? Join seasoned entrepreneurs Matt and Chris Reynolds on the Build Your Business Podcast, where they share decades of experience to help you overcome obstacles and achieve lasting success. We’ll simplify the startup process, provide actionable strategies for growth, and offer invaluable insights to help you. What you'll gain: Overcome your fears: Break through the anxiety and uncertainty that often hol ...
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Do you really need to power clean to be strong and explosive? For most lifters training for longevity, hypertrophy, and health—not competition—the answer might surprise you. In this episode of Beast Over Burden, part of the Rethinking the Big Lifts series, coaches Niki Sims and Andrew Jackson break down the real purpose of the power clean, who it's…
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Is the overhead press worth it for most lifters? In this episode of Beast Over Burden, Niki Sims and Andrew Jackson take a hard look at the most skipped lift in strength training: the overhead press. They break down why it’s often abandoned, what makes it frustrating, and how to rebuild your pressing with smarter technique, variations, and programm…
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Are you ignoring churn in your business? You might be losing more than you realize. In this episode of the Build Your Business podcast, Matt and Chris Reynolds reveal how churn is the silent killer of growth—especially in service-based and fitness businesses. They share actionable strategies to improve client retention, reduce drop-off, and turn sa…
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Customer focus isn’t just a buzzword—it’s the foundation of long-term business growth. In this episode of the Build Your Business podcast, Matt and Chris Reynolds share real-life stories—from a sudden family relocation to a dangerous carbon monoxide scare—that highlight why putting people first pays off in the business world. Learn how to build tru…
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Does the deadlift still matter in your training? If you’ve ever felt beat up by barbell pulls or unsure how to keep deadlifting as your goals and body evolve, this episode is for you. Niki Sims and Andrew Jackson unpack how the deadlift should serve you—not wear you down. From trap bars to kettlebells, from smart programming to pain management, thi…
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Is online coaching actually better than in-person coaching? In this episode of the Barbell Logic Coaching Success Series, Matt Reynolds shares why online coaching offers unmatched freedom, better financial efficiency, and stronger client results than traditional in-person sessions. Drawing on decades of experience both in gyms and running TurnKey C…
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Is the bench press overrated—or just misunderstood? In this episode of Beast Over Burden, Niki Sims and Andrew Jackson challenge the default status of the bench press in most lifters’ routines. Whether you’re trying to get stronger, avoid pain, or train for the long haul, this conversation will help you rethink the bench’s role in your program—and …
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What makes people trust you in business—and what breaks that trust without you even realizing it? In this episode of Build Your Business, Matt and Chris Reynolds sit down with Andrew Jackson, COO of TurnKey Coach, to unpack The Trust Equation, a framework rooted in real leadership, lean systems, and years of experience. Whether you're leading a tea…
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What is a squat—really? In this first episode of our new Big Lifts series, strength coaches Niki Sims and Andrew Jackson ask the question many lifters overlook: what are you actually trying to get out of your squat? Whether you’re chasing PRs, trying to age with strength, or just want to move better, this conversation breaks down why your squat sho…
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Firing someone is one of the hardest parts of leadership—but avoiding it can cost your business even more. In this episode of Build Your Business, Matt and Chris Reynolds break down how to fire someone the right way: with clarity, compassion, and professionalism. Whether it's your first time or you're trying to improve your process, you'll learn ho…
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Are you training nearly every day—strength, cardio, HIIT—and still not seeing the results you want? In this episode of Beast Over Burden, strength coaches Niki Sims and Andrew Jackson tackle a common question: Are you progressing, or just working hard? They break down the sneaky signs of overtraining, the truth about cardio intensity, and how recov…
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📄 Are you stuck doing everything yourself because no one else can do it “right”? In this episode of Build Your Business, Matt and Chris Reynolds break down why perfectionists struggle with delegation—and how to fix it. Learn how to build trust, communicate expectations clearly, and use systems that protect your standards without burning you out. Di…
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Still searching for the perfect program to fix your fitness? In this episode of Beast Over Burden, strength coaches Niki Sims and Andrew Jackson expose why the “one right plan” mindset is keeping lifters stuck. They break down how perfectionism, rigid programming, and unrealistic expectations sabotage long-term progress—and share smarter, more sust…
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As a business owner, it's easy to push off the things that really matter—your family, your health, your strategic thinking—because they're not screaming for attention. But eventually, they will become urgent. In this episode, Matt Reynolds shares how he cleared his schedule, tackled long-neglected priorities, and rediscovered what it means to lead …
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This episode tackles overcoming the 3 big training pitfalls that silently sabotage lifters: mindless snacking, all-or-nothing thinking, and poor boundaries. Niki Sims and Andrew Jackson break it down with practical tips, real-life stories, and strategies that actually work for strength, longevity, and real-life training. 💡 Key Takeaways (Bullets fo…
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In this episode, Matt Reynolds shares why learning to take some time off might be the smartest thing you do as a business owner. He unpacks how intentional rest can increase creativity, sharpen your strategic thinking, and actually improve your output as a leader. Whether it’s a simple weekend away or a longer retreat, Matt offers practical steps f…
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Struggling to stay consistent with strength training? Feel like you're always starting over? In this episode, Niki Sims and Andrew Jackson deliver a realistic guide to long-term strength—not hype, not hacks—just what actually works for lasting progress, muscle, and freedom. 💡 Key Takeaways Physical freedom = the ability to adapt and train for life—…
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How do you know when it’s time to pivot—and how do you pivot without blowing everything up? 🚀Matt and Chris Reynolds break down real-world strategies for spotting opportunity, adapting to market shifts, and making founder pivots that fuel real business growth. Whether you’re navigating slow sales, customer churn, or big market changes (like AI!), t…
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Life’s messy—but your strength doesn’t have to be. In this episode of Beast Over Burden, Niki Sims and Andrew Jackson dive into how to stay strong when life throws curveballs. From missed workouts to surprise illnesses, chaotic travel, or just busy seasons, they reveal how to adapt your training, stay consistent, and keep building strength—without …
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In this episode of Build Your Business: From Fear to Freedom, Matt Reynolds and Chris Reynolds dive deep into the powerful benefits of embracing remote work—and why they’ll never return to a traditional office setup. From unlocking personal freedom to building high-performing teams across time zones, remote work isn’t just a lifestyle change—it’s a…
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In this episode of Beast Over Burden, Andrew Jackson and Niki Sims break down the four pillars of building strength and muscle, giving lifters a principle-based framework to guide their training decisions. Whether you're trying to gain size, improve performance, or stay consistent as life gets busier, these pillars—simplicity, specificity, appropri…
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Quiet reflection might be the most powerful leadership tool you're not using. In this episode of Build Your Business, Matt and Chris explore how "thinking time" fuels strategic clarity, innovation, and sustainable leadership. Unlocking Founder Potential Starts with Thinking Time Intentional solitude creates space to lead, not just operate. Thinking…
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On this episode of Beast Over Burden, Niki and Andrew break down what it means to ditch the PR obsession and rethink your entire approach to lifting. If you’ve ever felt burned out chasing endless personal records, this is your permission slip to step off the hamster wheel and build a system that actually works. You’ll learn how to structure your t…
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Feeling like you’re carrying the entire business on your shoulders? You’re not alone. In this vulnerable episode of Build Your Business, Matt and Chris talk openly about the emotional weight of being a founder—and how to break free from the loop of overwork, anxiety, and isolation. 1. What Founder Isolation Really Feels Like More than being alone—i…
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Training Principles for Lifters 30+: Build Strength, Save Time, Stay Consistent Training can feel overwhelming, especially with so many conflicting voices in the fitness world. In this episode, we break down the key principles of effective, time-efficient strength training to help you build physical freedom, longevity, and resilience—without wastin…
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Sales doesn't have to feel sleazy or scripted. In this episode of Build Your Business, Matt and Chris Reynolds explore how to master the art of sales by being authentic, problem-focused, and client-centered. The Power of Authenticity in Sales The best salespeople lead with honesty and care. Build trust through real, meaningful conversations. Focus …
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Master nutrition psychology for lifters, building a strong mindset for muscle and meals, and achieving peak performance. Unlock the mental game of nutrition and transform your lifting journey. This episode delves into the critical role of Nutrition Psychology for Lifters, going beyond basic dietary recommendations. We welcome Marcus Kain of Strong …
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Building a strong nutritional baseline is the key to long-term results. In this episode of Beast Over Burden, we break down the daily habits lifters need to create structure, eliminate setbacks, and stay consistent. Forging Daily Nutritional Habits: Actionable Steps Build a Routine: Establish fixed meal times, eliminate caloric drinks, and cut out …
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Embarking on a nutritional change is a journey of dedication and effort. But what happens when you're putting in the work and the results seem to lag? This episode dives into the frustrating reality of the nutrition plateau, exploring the gap between expectations and reality, and providing strategies to stay the course. We’ll cover how to navigate …
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Learn practical strategies for building baseline nutrition habits that go beyond macro counting, focusing on consistent daily behaviors for sustainable health and lasting results. We dive deep into the behaviors that form the foundation of your nutritional success. Forget the complicated macro calculations for a moment; we're focusing on the daily,…
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Ever feel lost in the sea of nutrition advice? Tired of starting and stopping diets? Ditch the diet! Learn why you need a nutrition baseline and how to build one. Your nutritional baseline is you secret to sustainable nutrition success. The key to sustainable progress isn't a quick fix, but a solid foundation. In this episode, we're diving into the…
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Prioritizing long-term fitness over short-term pleasures is the key to achieving your goals. Fitness can feel good, just adjust your time scale. Feel Good Fitness: Prioritizing Long-Term Fitness over Short-Term Pleasures Are you tired of starting over every Monday? Do you find yourself constantly battling between instant gratification and your long…
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