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Content provided by Eric Bassett and Jake Claus, Eric Bassett, and Jake Claus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Bassett and Jake Claus, Eric Bassett, and Jake Claus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 188 : Beating the Algorithm: How AI is Rewriting Marketing Rules for Pest Control Companies

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Manage episode 484235098 series 2989306
Content provided by Eric Bassett and Jake Claus, Eric Bassett, and Jake Claus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Bassett and Jake Claus, Eric Bassett, and Jake Claus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this high-energy episode of the Bug Bucks Podcast, Eric and Jake sit down with Matt Rogers, COO of Lizard, to break down how artificial intelligence is flipping the script on digital marketing. From old-school Yellow Pages nostalgia to the latest in AI-driven SEO, Matt walks us through the new marketing KPIs pest control owners should be tracking—and why "impressions" and "click-through rates" are quickly losing their value.

  continue reading

189 episodes

Artwork
iconShare
 
Manage episode 484235098 series 2989306
Content provided by Eric Bassett and Jake Claus, Eric Bassett, and Jake Claus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Bassett and Jake Claus, Eric Bassett, and Jake Claus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this high-energy episode of the Bug Bucks Podcast, Eric and Jake sit down with Matt Rogers, COO of Lizard, to break down how artificial intelligence is flipping the script on digital marketing. From old-school Yellow Pages nostalgia to the latest in AI-driven SEO, Matt walks us through the new marketing KPIs pest control owners should be tracking—and why "impressions" and "click-through rates" are quickly losing their value.

  continue reading

189 episodes

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