From Research to Revenue: How to Apply Your Ideal Client Profile (ICP)

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11M ago 22:39

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Understand your buyers. Win more business.
That's what an Ideal Client Profile (ICP) helps you do.
In today's episode, John and Mark explore why understanding your ideal client profile is essential for aligning your sales and marketing efforts, and offer examples of how to apply your ideal client profile (ICP) in business development activities.
On this episode, we'll explore:
00:00 What is an ideal client profile?
04:57 The four quadrants of an ICP
08:20 Sources of primary data
12:18 Different ICPs for various company roles
14:26 Using ICP to qualify leads and opportunities
15:40 Email segmentation based on ICP.
16:47 Use ICP to refine service offerings.

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
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