Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

7 Content Marketing Frameworks for Lead Generation

34:09
 
Share
 

Manage episode 481560902 series 3555562
Content provided by John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Whether you believe it or not, lead generation is possible for your firm.
On this episode of Breaking BizDev, John and Mark break down 7 content marketing frameworks that can be used to generate leads in professional services:

  1. The Email Newsletter
  2. The Podcast Flywheel
  3. Original Research
  4. Influencer Co-Creation
  5. Content Darwinism
  6. Demand Capture Funnel
  7. Content Recycling

Read more detail in this blog post by John:
www.redcedarmarketing.com/blog/content-marketing-frameworks

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
www.breakingbizdev.com

  continue reading

52 episodes

Artwork
iconShare
 
Manage episode 481560902 series 3555562
Content provided by John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Whether you believe it or not, lead generation is possible for your firm.
On this episode of Breaking BizDev, John and Mark break down 7 content marketing frameworks that can be used to generate leads in professional services:

  1. The Email Newsletter
  2. The Podcast Flywheel
  3. Original Research
  4. Influencer Co-Creation
  5. Content Darwinism
  6. Demand Capture Funnel
  7. Content Recycling

Read more detail in this blog post by John:
www.redcedarmarketing.com/blog/content-marketing-frameworks

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
www.breakingbizdev.com

  continue reading

52 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play