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Differentiate Your Proposals With a Statement of Understanding
Manage episode 481560908 series 3555562
Content provided by John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Delve into the importance of *showing* that you understand your buyer in the sales process. Craft a standalone "Statement of Understanding" as a foundation upon which to develop a solution.
In this episode, John and Mark break down the importance of understanding. Listen to hear perspective on:
- The importance of true understanding
- The power of listening
- Critical elements of the statement of understanding
- Implementing a statement of understanding
Here are some additional links on understanding:
- https://www.wainwrightinsight.com/the-importance-of-understanding/
- https://www.wainwrightinsight.com/the-statement-of-understanding/
Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
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