Digital strategy is an essential part of marketing. Leveraging the tools available and executing the right strategies helps a lot for your company’s success in the digital age. In this episode, Simon Kingsnorth, the author of Digital Marketing Strategy and Digital Marketing Handbook, discusses the importance of understanding digital strategy. He explains his love-hate relationship with social media. On the one hand, it can be a fantastic tool because it has a massive benefit in terms of conversion, engagement, retention, and PR. Still, it can be a place where mistakes are quickly done. As he goes deeper into the discussion, he shares two critical strategies in content marketing and social media. So if you’re looking for strategies to help you surf the tides of social media for your company, tune in to this episode with Greg and Simon now!

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