))
Season 1 - Emmanuel Probst: Brand Accountability In An Age Of Transparency
Manage episode 345334860 series 3363535
Content provided by Gabriel Cohen and Holly Osborne, Gabriel Cohen, and Holly Osborne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gabriel Cohen and Holly Osborne, Gabriel Cohen, and Holly Osborne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
With all the tools available, it is easy to validate claims that brands make. When a promise is made, it is impossible to get out of it. People are now more empowered in following through and holding brands accountable for what they put on the label. Emmanuel Probst, the Global Lead: Brand Thought-Leadership at Ipsos and the author of Wall Street Journal and USA Today bestseller, Brand Hacks, shares insights into the new era of marketing and how sustainability, transparency, and authenticity play into making the biggest impact. If you are just starting to build your brand or have been established but want to get that edge, this is the podcast for you!
Love the show? Subscribe, rate, review, and share! https://www.monigle.com/
36 episodes
Share
