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Gabriel Cohen Podcasts

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Welcome to the Brand Enabled podcast—a reinvigorated series built exclusively for brand leaders seeking to unlock the secrets of authentic brand enablement. With every episode, we’re diving deeper than ever before into the art and science of brand enablement to uncover the hidden triggers behind successful brand strategies – transforming even the most challenging brand conundrums into actionable insights. Joining Gabriel Cohen, https://www.monigle.com/brand-enabled-podcast/?utm_medium=podcas ...
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How do police get away with killing unarmed people? It’s because of a legal loophole called qualified immunity. If Black Lives really Matter, it’s time to stand up and be counted. Join us in the campaign to hold the police accountable by ending qualified immunity. Aloe Blacc and Ben Cohen tell the stories of ordinary citizens whose rights have been violated, and speak to those on front line of the police reform. See acast.com/privacy for privacy and opt-out information.
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What happens when companies chase metrics instead of meaning? Former Nike marketing leader Lisel Welden shares powerful insights from her decade-long journey shaping iconic brands like Nike, Lyft, and Stitch Fix. Drawing from her experience leading Nike's first unified Black History Month campaign across all business units, Welden reveals how authe…
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How does a tech company turn a simple sound into one of the world's most recognizable audio marks - second only to a baby crying? Former Intel Global Brand Director Merlin Kister reveals the strategic thinking behind Intel's most iconic brand elements during his nearly two-decade tenure. From simplifying product naming with the Core i3/i5/i7 system…
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What if you could completely reinvent higher education from the ground up? While most universities still follow a centuries-old model of lectures and tests, Minerva Project has created a radical new approach to learning that's challenging the status quo of higher education. Ayo Seligman, VP of Strategy and Design at Minerva Project, shares how this…
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How do you build brand credibility in an engineering-driven company where logos on napkins seem more important than strategic narrative? After 15 years at NetApp, Emily Miller has mastered the delicate balance between education and execution in the B2B tech space. From transitioning from agency consultant to in-house brand leader, Emily shares prac…
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In this second part of our conversation with Monica Skipper, former VP of Brand at FedEx, we delve deeper into the intricacies of global brand management. Monica shares more of her invaluable insights, including: The evolution of FedEx's brand architecture and the challenges of integrating acquisitions Strategies for brand enablement and moving awa…
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Take a peek into the world of global brand management with Monica Skipper, who spent 20 years at FedEx in various brand leadership roles⁠⁠. Monica shares her wealth of experience and offers valuable insights on: The evolution of brand management at FedEx, from a logo-centric approach to a comprehensive business strategy⁠ Challenges and successes in…
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Building a brand in a B2B environment requires patience, strategy, and sometimes an entirely different playbook. Brand Enabled kicks off its third season with co-hosts Gabriel Cohen and Holly Osborne diving into the realities of corporate brand leadership. Holly brings her wealth of experience from Google's Brand Lab, Landor, and most recently as G…
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In this episode, Norman Guadagno, the CMO of Mimecast, discusses the intersection of marketing, leadership, and team dynamics with Gabe Cohen. Norman emphasizes the critical role of marketing in capturing attention and fostering resonance with customers, emphasizing the pivotal moment of engagement that opens doors to new opportunities. He also div…
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At some point, businesses have to make a pivot, be that through mergers and acquisitions or rebranding. Crucial to this is the ability of a branding professional to get the people aligned and march in the same direction. Engelina Jaspers found this to be true. With a 30-year experience as a corporate executive leading company-wide transformation, E…
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Merge 'lazy' with strategic marketing brilliance – simplicity is the key to unlocking financial success. For today’s episode, Scott Bynoe reveals the art of aligning your efforts and leveraging insights for a marketing revolution. As the Vice President of Marketing at Crawford & Company, Scott shares how marketing works in the financial sector. He …
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Creating a successful brand requires vision, boldness, and a belief system that transforms challenges into opportunities. In this episode, Tom Butta talks about the importance of creating a strong brand vision, ambitious goal, and firm belief system. He shares the challenges he faced in managing the internal dynamics of crafting a compelling brand …
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In order to hire the best people for your team, you must not only rely on their resume or credentials. To get a broader and deeper understanding of the person you are hiring, focusing on storytelling is the best way to go. In this episode, Gabriel Cohen sits down with Indeed’s Aidan McLaughlin to discuss how to break barriers to work through invigo…
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When Jackson Health System in South Florida was facing bankruptcy, the government-owned brand orchestrated a remarkable turnaround through a series of changes. Our host, Gabriel Cohen, along with Matthew Pinzur, Jackson Health System’s Senior Vice President and Chief Marketing Officer, discuss this inspiring story of how bringing in a new CEO, mode…
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Brand loyalty today is not about what you sell; it's about the authentic connection you create. Today, Slate Olson, Chief Marketing Officer at LOGE Camps, discusses the future of brand marketing. Slate explains how the definition of brand loyalty is changing and how innovative strategies can disrupt the status quo. He breaks down the essential elem…
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Sometimes, having the best product doesn’t guarantee success. It can be beaten by a superior brand. This episode’s guest has a fascinating story about this. Gabriel Cohen interviews Justin Steinman, whose career that took him from GE Healthcare Digital to Novell taught him great lessons he was able to apply to the rebranding at Definitive Healthcar…
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Companies that have been existing for a long time will inevitably undergo rebranding to keep up with the ever-changing customer and market demands. Alejandro Yu, Vice President of Marketing at Raiz Federal Credit Union, shares his most important rebrand lessons focused on moving forward while keeping heritage intact. Joining our special guest host …
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Despite being an important part of our world today, the financial services industry often has subpar marketing strategies. Perhaps that is why these companies feel very similar and even lack that human connection. If you are part of this side of the world, how can you create that differentiation? For Alec Hanson, the Chief Marketing Officer at loan…
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In the ever-shifting landscape of marketing, adaptability and innovation are key. Join us in this episode as Gabriela Henault, the Chief Marketing Officer at AlphaSights, discusses how brands can leap into a new era. With a passion for collaboration and an eye for detail, Gabriela shares how brands can navigate the complexities of client-side deman…
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Iconic brands are those who have become household names and dominated the market for a long time. But reaching such a point and maintaining this status is easier said than done. Gabriel Cohen sits down with Ian Stewart, CMO of Wedge Brands and Xcel Wetsuits, to discuss how the biggest brands like Nike and Converse studied the latest trends and inte…
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This episode features Max Pfennighaus, the Director of Enterprise Brand Design at Johnson & Johnson. In an insightful conversation, he brings us into the world of agency selection and brand transformation and shares a wealth of knowledge and behind-the-scenes insights from his extensive experience in working with branding agencies. Max discusses ho…
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Effective branding goes beyond logos and slogans; it's about crafting an immersive experience that resonates deeply with your audience. Welcome to an exciting episode featuring a true branding expert, John McIndoe, the former CMO of IRI. John discusses the world of branding, exploring the pivotal moments that shaped his journey and honed his brand …
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Transforming the brand into a commoditized category requires strategic thinking, innovation, and a deep understanding of the market and consumer dynamics. To discuss this topic, Rich Kylberg, a former Arrow Electronics CMO, joins the podcast to explore some key insights and strategies that can help reshape the brand's role. Rich emphasizes the valu…
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Brand mergers lead to more lucrative business opportunities, a wider audience reach, and a bigger growth potential. However, it also means going through a challenging time bringing together different brands with their own identities and cultures. Joining Gabriel Cohen is Amy Barzdukas, who shares her contribution to the brand merger between Polycom…
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A true mark of a successful product is when it becomes an important part of people’s lives. This is especially true in the world of CPG, where you really need to be in people’s homes. So how do you achieve that? In this episode, we have award-winning Global Marketing mentor Drew Deering to enlighten us. Drew emphasizes the importance of getting ext…
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Transamerica expresses its purpose as “helping people live their best lives.” How does it deliver on that brand promise? It’s something that Jamie Poston has spent a lot of effort thinking about as Head of Enterprise Marketing and Brand at this major player in the financial services industry. What he and his team came up with was nothing short of i…
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With all the tools available, it is easy to validate claims that brands make. When a promise is made, it is impossible to get out of it. People are now more empowered in following through and holding brands accountable for what they put on the label. Emmanuel Probst, the Global Lead: Brand Thought-Leadership at Ipsos and the author of Wall Street J…
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Digital strategy is an essential part of marketing. Leveraging the tools available and executing the right strategies helps a lot for your company’s success in the digital age. In this episode, Simon Kingsnorth, the author of Digital Marketing Strategy and Digital Marketing Handbook, discusses the importance of understanding digital strategy. He ex…
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When Daniel Incandela joined ReachDesk, he was tasked with revamping the entire operation and designing a competitive brand in a digital environment. He chats with Greg Silverman to share how he accomplished the company's rebranding and relaunching process. Daniel explains how he focused not just on digital innovations but also on actively involvin…
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Does experience really change how consumers behave? Today’s guest is Jonathan Yaffe, co-founder and CEO of AnyRoad, the first ERM (experience relationship management) platform that focuses on delivering and measuring experiences that transform consumer behavior. Jonathan joins Greg Silverman to explain this cultural shift in the market and why thri…
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With everything and everyone going digital, how can you separate your brand from the pack and stand out? Vivian Chen, the Founder and CEO of Rise, is helping brands do that and more! In this episode, she joins Greg Silverman to talk about how to digitally enable your personal brand. At the heart of it, Vivian highlights the importance of identifyin…
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There are so many brilliant people in leadership roles who never get to express their full potential and reach their goals simply because they don’t have a playbook to get there. In this day and age, that playbook has transformed to best suit the digital times. Greg Silverman’s guest in this episode is here to help. He sits down with Scott Doniger,…
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One of the benefits of shifting towards digital is how processes can be much more streamlined and easier to access. Unfortunately, there are still some who find the digital experience to be quite cumbersome. Here to shed light on how to solve this digital problem is Riham El-Lakany, the Chief Marketing and Communications Officer at BJC Healthcare. …
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In an increasingly digitized and automated world, it is easy to forget the importance of human connection. However, when it comes to delivering a great customer experience, human connection is still crucial. When you take the time to connect with your customers, you create a relationship of trust and respect that will last long after the sale is co…
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Are you someone who is building a digital brand? Today, we are joined by Jesse Purewal, the Head of Brand at Qualtrics. Jesse is a builder, storyteller, and strategist who works with leaders to define their brand purpose, activate brands through modern marketing and drive growth and impact through insight, creativity, and innovation. He is also the…
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Every business is making the move to go digital. But being on every social media platform is not enough. Brands need to have a compelling online story that reaches and attracts their target audience. Here to help break this down is Paige Arnof-Fenn. Paige is the founder and CEO of global marketing and branding firm Mavens & Moguls. She joins host G…
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In the final episode of the series, Ben and Aloe speak to two serving police officers - Lt. Ray Rice and Officer Shanette Hall - to discuss how they are fighting racism both within their police departments and their communities. And, we tell you the shocking story of Gabriel Olivas who was murdered by police officers in Arlington, Texas in 2017 whi…
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Today we are going to tell you the story of someone whose name we don’t know. someone whose rights were violated, who was denied justice because of qualified immunity, but who needs to remain anonymous... because they are only four years old. Aloe and Ben also speak to Mahogane Reed from the NAACP Legal Defense Fund and recap the stories of both Kh…
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This episode features the interrogation of a 13-year-old child. Art Tobias was coerced into confessing to a murder and ultimately served three years in jail for a crime he didn't commit. And when he tried to sue, the officers involved were granted qualified immunity. Ben and Aloe also speak to Ohio State Senator Nina Turner on why the policing syst…
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In 2016 Shase Howse was standing on his front porch in Cleveland, Ohio, talking to him Mom on the phone. That’s when he was brutally assaulted by plain clothes police officers. But it was Shase who was arrested, and when all the charges were later dismissed, he moved to sue the officers involved. Those officers were granted qualified immunity. In e…
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Khari Illidge was killed by sheriff’s deputies in Lee County, Alabama in 2013. He was tased 19 times. But the case never got to trial, and the truth has never been told. Until now. In episode four, Aloe and Ben are also joined by civil rights lawyer Lee Merritt to find out why it’s almost impossible to hold police accountable in criminal court. See…
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Do you have the right to videotape the police? In this episode we explain the case of Levi Frasier, who recorded the police assaulting a man in Colorado in 2014. But the police demanded he hand over the video, and then deleted it. And when Levi tried to sue them, the officers were granted qualified immunity. Aloe and Ben are also joined by CNN poli…
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In episode two we remember George Floyd, one year on since he was murdered by former Minneapolis police officer Derek Chauvin. Aloe and Ben are joined by NFL star and Superbowl champion Anquan Boldin, who explains how personal tragedy pushed him to join the fight to end qualified immunity. We also tell you the story of James King, was brutally assa…
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Muhammad Muhaymin was killed by the Phoenix police in January 2017 after trying to use a public restroom with his service dog. The police have never been held accountable. In the first episode of this new series, Aloe Blacc and Ben Cohen explain qualified immunity to you through story, and urge you to join the fight to bring about meaningful police…
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