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Content provided by Sophie Wilson from On Track Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophie Wilson from On Track Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The unspoken tension of building a business around my philosophy

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Manage episode 507116277 series 3333179
Content provided by Sophie Wilson from On Track Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophie Wilson from On Track Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Let’s be real.. having a business philosophy can feel like both your biggest anchor and your biggest burden. In this episode, I share the truth about mine: the moments it’s pushed me forward, the times it’s made me question everything, and why I still believe it’s the key to standing out online.I take you behind the scenes of my journey... from nearly finishing a law degree, to stepping into marketing with the dream of making a bigger impact, to eventually starting On Track Studio and this podcast.

Along the way, I’ll show you why resonance matters more than reach, why algorithms don’t get the final say, and why speaking in your own words (not a script or ChatGPT caption) is the only way to truly connect.If you’ve ever felt pulled between creating content that “performs” versus content that feels true, this episode is for you. My hope is that you’ll walk away feeling seen, and maybe a little braver about leading with your own philosophy.✨

Escape the rat race of social media by buying my book, The Content Exit – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: https://thecontentexit.com/buy

If you’re not already, follow me on socials!

IG: @sophie.on.track.studio

TikTok: @sophie.on.track.studio

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: https://ontrackstudio.myflodesk.com/offtherecord

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

[email protected]

  continue reading

45 episodes

Artwork
iconShare
 
Manage episode 507116277 series 3333179
Content provided by Sophie Wilson from On Track Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophie Wilson from On Track Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Let’s be real.. having a business philosophy can feel like both your biggest anchor and your biggest burden. In this episode, I share the truth about mine: the moments it’s pushed me forward, the times it’s made me question everything, and why I still believe it’s the key to standing out online.I take you behind the scenes of my journey... from nearly finishing a law degree, to stepping into marketing with the dream of making a bigger impact, to eventually starting On Track Studio and this podcast.

Along the way, I’ll show you why resonance matters more than reach, why algorithms don’t get the final say, and why speaking in your own words (not a script or ChatGPT caption) is the only way to truly connect.If you’ve ever felt pulled between creating content that “performs” versus content that feels true, this episode is for you. My hope is that you’ll walk away feeling seen, and maybe a little braver about leading with your own philosophy.✨

Escape the rat race of social media by buying my book, The Content Exit – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: https://thecontentexit.com/buy

If you’re not already, follow me on socials!

IG: @sophie.on.track.studio

TikTok: @sophie.on.track.studio

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: https://ontrackstudio.myflodesk.com/offtherecord

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

[email protected]

  continue reading

45 episodes

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