The unspoken tension of building a business around my philosophy
Manage episode 507116277 series 3333179
Let’s be real.. having a business philosophy can feel like both your biggest anchor and your biggest burden. In this episode, I share the truth about mine: the moments it’s pushed me forward, the times it’s made me question everything, and why I still believe it’s the key to standing out online.I take you behind the scenes of my journey—from nearly finishing a law degree, to stepping into marketing with the dream of making a bigger impact, to eventually starting On Track Studio and this podcast. Along the way, I’ll show you why resonance matters more than reach, why algorithms don’t get the final say, and why speaking in your own words (not a script or ChatGPT caption) is the only way to truly connect.If you’ve ever felt pulled between creating content that “performs” versus content that feels true, this episode is for you. My hope is that you’ll walk away feeling seen—and maybe a little braver about leading with your own philosophy.✨ What you’ll hear in this episode:– How my law-school-to-marketing detour shaped everything I do now– The tension (and freedom) of leading with a business philosophy– Why “views” aren’t the same as resonance– The reminder you need if you’re tired of surface-level content🎧 After you listen, message me on Instagram and tell me—what’s your business philosophy?
42 episodes