Best Sophie Wilson from On Track Studio Podcasts (2025)

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Simplify your marketing ft. Online Business Manager, Amy 37:50

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17h ago37:50

37:50

Feeling stuck with your content? Wondering why your posts aren’t landing, even when you’re doing “all the right things”? In this week's episode, Online Business Manager Amy Paulinich breaks down the mindset, structure, and simplicity behind content that actually converts, not just performs. Together, we unpack the difference between “posting for th…

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The Death of Authentic Marketing | How burnout is sabotaging your business growth 31:09

8d ago31:09

31:09

Business owners aren’t burning out because they lack ideas, they’re burning out because they’re following broken strategies. The endless chase for hooks, trends, and algorithm tricks is killing authenticity and turning marketing into a full-time job with zero return. In this episode, I break down why “doing more” isn’t the answer, how the short-for…

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Why business owners will be AI's biggest casualty | The formula following trap destroying your brand 17:55

20d ago17:55

17:55

Business owners are becoming the number one casualty of AI, not employees. If you're using ChatGPT to write captions, following viral formulas, or copying other creators' content strategies, you're falling into the formula following trap that's making you invisible online. In this episode, I break down why the content creation hamster wheel is dest…

1
Is Creating More Content Hurting Your Business? 23:23

2M ago23:23

23:23

What if creating more content is actually the reason your business isn’t growing? In this episode, I unpack why the obsession with short-form content keeps entrepreneurs stuck in a burnout loop; and how to build a strategy that actually converts. You’ll hear how one coaching client went from confusion to clarity by shifting from chasing views to bu…

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How to share value without giving too much away (The What Why How Content Framework) 20:19

2M ago20:19

20:19

One of the biggest fears I hear from clients, whether they are coaches, counsellors, or creatives, is this: “If I give too much away in my free content, why would anyone pay me?” In this episode, I get real about that fear. I explain what is really sitting underneath it (it is not just about overgiving), how insecurities around being seen and heard…

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The unspoken tension of building a business around my philosophy 27:32

3M ago27:32

27:32

Let’s be real.. having a business philosophy can feel like both your biggest anchor and your biggest burden. In this episode, I share the truth about mine: the moments it’s pushed me forward, the times it’s made me question everything, and why I still believe it’s the key to standing out online.I take you behind the scenes of my journey... from nea…

1
Common trap in content creation: staying safe, surface-level, and scripted 19:31

5M ago19:31

19:31

In this episode, Sophie shares what’s really going on behind the scenes. From securing a game-changing new client in the hospitality space, to confronting a dip in studio bookings and the tough love she had to give herself about running ads. But this episode goes deeper than business updates. Sophie unpacks a powerful client conversation that refle…

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Building a business that liberates you with Jay Topp 27:53

5M ago27:53

27:53

In this conversation with Jay Topp, founder of Real Growth, we explore what it really means to build a coaching business rooted in truth, expression, and transformation as opposed to hustle, hype, or performative metrics. Jay shares his journey from performance marketing to a global movement of purpose-led coaches, why book funnels are more than le…

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When More Isn’t Better: The Trap of Modern Marketing 13:49

6M ago13:49

13:49

In this episode, I open up about how easy it is even as a marketer writing a book against hustle culture to fall into the trap of “more is more.” I talk about my journey with editing, the role of AI, and the confronting feedback that forced me to slow down and reconnect with my true message. This episode is for founders, creatives and anyone feelin…

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Master the marketing funnel... turn content into profit (a masterclass dress rehearsal) 38:00

6M ago38:00

38:00

Feeling overwhelmed by all the marketing advice out there—or frustrated by strategies that aren’t delivering ROI? In this powerful masterclass-style episode, Sophie breaks down the core laws of effective marketing and shows you how to simplify your approach to get real results. In this episode, we talk about: The two foundational laws every marketi…

1
Scaling a Creative Business, Niche Secrets & Mindset Shifts with Andy Johnston 48:49

10M ago48:49

48:49

In this episode of Big Brand Energy, I sit down with Andy Johnston, founder of Expansion Media, one of Australia's leading video marketing agencies for residential builders. Andy shares his journey from solo filmmaker to scaling a thriving business and becoming an industry leader. We dive deep into: The mindset shifts needed to scale from sole trad…

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The Truth About Building a Fitness Business: Lessons from Issy Satara’s 7-Year Journey 59:41

11M ago59:41

59:41

In this episode of Big Brand Energy, I sit down with Issy Satara, a performance and strength coach with 7+ years of experience, to dive deep into the realities of building a successful fitness business in one of the world’s most competitive industries.We cover:- The struggles of standing out in a saturated market.- Why authenticity and consistency …

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Marketing Strategy for Professional Services, Agencies & Coaches 13:25

11M ago13:25

13:25

Buy Dominate Your Industry for $4.99 to transform your service based business here: https://www.ontrackstudio.store/dominate-your-industryMarketing for service based businesses is challenging when you don't build a system to execute it. This video walks you through how you can create a marketing system that builds awareness, drives consideration an…

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Why Modern Marketing Fails: The Secret to Standing Out in 2025 11:13

11M ago11:13

11:13

📖 This episode is taken from Chapter 1 of my book, Dominate Your Industry. If you’re ready to revolutionise your marketing and finally see results, grab your copy for just $4.99 AUD here: https://www.ontrackstudio.store/dominate-your-industryTired of inconsistent sales and social media that feels like a black hole for your time and energy? You’re n…

1
Dissolving Creative Blocks with Studio Skye 45:25

1+ y ago45:25

45:25

Sophie has her best friend, Skye on today to chat about creative roadblocks. You’ll hear Skye talk about the struggle to find time for yourself, especially when life gets crazy, and Sophie share how stress can put the brakes on your creative mojo. Then, they get real about the whole "yes man" thing. Both Sophie and Skye admit they've fallen into th…

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Sustainable growth for creators and entrepreneurs 32:43

1+ y ago32:43

32:43

This one goes out to any creator who desires massive personal, professional or audience growth and want the to discover where best to place their time, energy and money. ✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨ → Grab my FREE Beginners Guide to Successfully Launching Your Podcast:⁠ https://www.ontrackstudio.com.au/free-beginners-guide⁠ 🧲 WORK WITH ME …

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Only do this if you want to grow your audience and make sales from your marketing 27:53

2y ago27:53

27:53

Today's episode is a game-changer for anyone looking to navigate marketing themselves in 2024. If you're just starting with a service and find yourself at ground zero in terms of followers, this episode has valuable insights for you. We kick off with a key piece of advice: create "how-to" content generously. Even if you possess top-notch skills, at…

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Make The Change Before You Hit Rock Bottom With Elliott Hagen 1:01:01

2+ y ago1:01:01

1:01:01

Today, Sophie is joined by Elliott Hagen, host of the Mind Your Head podcast. Sophie unpacks Elliott’s journey and what pushed him to go full guns blazing into creating a podcast. Elliott’s journey is truly inspiring and shows true grit and resilience. This your reminder to not let anything get in your way and to do the damn thing! ELLIOTT IG | @mi…

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If You’re Not Looking At Business From An Astrological Lens, What Are You Doing? 1:09:25

2+ y ago1:09:25

1:09:25

Today, Sophie is joined by Jaz Borri - business astrologer, coach and podcaster! I know what you’re thinking, Argh astrology (eye roll), but we’re not here to talk about horoscopes you see in GF magazine, we’re looking at the ins and outs that most people haven’t even heard about astrology. We hear about Jaz’s incredible story and why she's so pass…

1
Consistent Value Driven Content 🤝 Business Success - With Eat Like Ruby 58:46

2+ y ago58:46

58:46

Today, Sophie is joined by Instagram and business powerhouse, Ruby Fraser. Ruby is the founder of Eat Like Ruby, a successful nutrition & training business on the Sunshine Coast. After starting a foodie Instagram page, Ruby spent the next 16 months posting consistent value driven content before she landed a paying client. They talk about Ruby’s gro…

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Are you placing too much value on your creative output? Ft. award winning Cinematographer, Caleb Ware 58:38

2+ y ago58:38

58:38

As passionate creators it can be so damn easy to revolve your entire identity around what you do as opposed to who you are and while that can serve you in reaching big ambitions, there is also a cost in doing so. On today’s episode Sophie is join by award winning Cinematographer, Caleb Ware to shed light on what it takes both professionally and per…

1
Inner Healing, Building Authority And Scaling To 7 Figures With Hayley Lloyd 1:04:25

2+ y ago1:04:25

1:04:25

Today Sophie is joined by Hayley Lloyd, 7 figure coach helping biz owners build authority online & scale to 7 figures. Since Sophie and Hayley have started working together, Sophie has been dying to get her on the pod to give her incredible insight and knowledge into elevating your business to the next level. They talk about Hayley’s incredible jou…

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Your Business Will Only BOOM When Your On Multiple Platforms - Here’s Why with Riley May 43:25

2+ y ago43:25

43:25

Today Sophie is joined by special guest Riley May, business coach and mentor. Riley is a season vet in the podcasting space, co-hosting the successful podcast, Drink More Water and now with her own podcast, the Riley May Podcast. They discuss all things business like cleaning up the human behind the scenes in order to let business be easy and boom.…

1
Breaking Through Creative Limits: Insights and Strategies from The On Track Studio Team 56:43

2+ y ago56:43

56:43

Today is going to be a super exciting episode as we have a very special guest joining Sophie. Please give a warm welcome to Kristin, On Track Studios’ Podcast producer and editor.Listen in on some super interesting table chats. Sophie and Kristin will be diving into the topics that plague us creatives and hold us back from reaching our full potenti…

1
The Psychology of Podcasting - could it benefit your personal brand? 25:13

2+ y ago25:13

25:13

The Psychology of Podcasting - could it benefit your personal brand?The Big Brand Energy Podcast is a podcast for coaches, creatives and entrepreneurs who are after a unique perspective on how to start and scale their platforms to the point that they can work for themselves.Today Sophie is unpacking the psychology behind podcasting. She dives into …

Sophie Wilson From On Track Studio Podcasts

1
Big Brand Energy

Sophie Wilson from On Track Studio

1
Simplify your marketing ft. Online Business Manager, Amy 37:50

1
The Death of Authentic Marketing | How burnout is sabotaging your business growth 31:09

1
Why business owners will be AI's biggest casualty | The formula following trap destroying your brand 17:55

1
Is Creating More Content Hurting Your Business? 23:23

1
How to share value without giving too much away (The What Why How Content Framework) 20:19

1
The unspoken tension of building a business around my philosophy 27:32

1
Common trap in content creation: staying safe, surface-level, and scripted 19:31

1
Building a business that liberates you with Jay Topp 27:53

1
When More Isn’t Better: The Trap of Modern Marketing 13:49

1
Master the marketing funnel... turn content into profit (a masterclass dress rehearsal) 38:00

1
Scaling a Creative Business, Niche Secrets & Mindset Shifts with Andy Johnston 48:49

1
The Truth About Building a Fitness Business: Lessons from Issy Satara’s 7-Year Journey 59:41

1
Marketing Strategy for Professional Services, Agencies & Coaches 13:25

1
Why Modern Marketing Fails: The Secret to Standing Out in 2025 11:13

1
Dissolving Creative Blocks with Studio Skye 45:25

1
Sustainable growth for creators and entrepreneurs 32:43

1
Only do this if you want to grow your audience and make sales from your marketing 27:53

1
Make The Change Before You Hit Rock Bottom With Elliott Hagen 1:01:01

1
If You’re Not Looking At Business From An Astrological Lens, What Are You Doing? 1:09:25

1
Consistent Value Driven Content 🤝 Business Success - With Eat Like Ruby 58:46

1
Are you placing too much value on your creative output? Ft. award winning Cinematographer, Caleb Ware 58:38

1
Inner Healing, Building Authority And Scaling To 7 Figures With Hayley Lloyd 1:04:25

1
Your Business Will Only BOOM When Your On Multiple Platforms - Here’s Why with Riley May 43:25

1
Breaking Through Creative Limits: Insights and Strategies from The On Track Studio Team 56:43

1
The Psychology of Podcasting - could it benefit your personal brand? 25:13