This podcast is hosted by Sophie, podcast studio owner, producer, and coach. With a background in digital marketing, Sophie's superpower is helping service-based businesses and personal brands carve out their unique point of difference and use it to create value-based, audience-centric content that fosters deep connections. Sophie is on a mission to empower conscious, purpose-driven creators and entrepreneurs who understand the importance of self-development and aspire to scale their busines ...
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Sophie Wilson From On Track Studio Podcasts

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Common trap in content creation: staying safe, surface-level, and scripted
19:31
19:31
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19:31In this episode, Sophie shares what’s really going on behind the scenes. From securing a game-changing new client in the hospitality space, to confronting a dip in studio bookings and the tough love she had to give herself about running ads. But this episode goes deeper than business updates. Sophie unpacks a powerful client conversation that refle…
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Building a business that liberates you with Jay Topp
27:53
27:53
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27:53In this conversation with Jay Topp, founder of Real Growth, we explore what it really means to build a coaching business rooted in truth, expression, and transformation as opposed to hustle, hype, or performative metrics. Jay shares his journey from performance marketing to a global movement of purpose-led coaches, why book funnels are more than le…
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When More Isn’t Better: The Trap of Modern Marketing
13:49
13:49
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13:49In this episode, I open up about how easy it is even as a marketer writing a book against hustle culture to fall into the trap of “more is more.” I talk about my journey with editing, the role of AI, and the confronting feedback that forced me to slow down and reconnect with my true message. This episode is for founders, creatives and anyone feelin…
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Master the marketing funnel... turn content into profit (a masterclass dress rehearsal)
38:00
38:00
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38:00Feeling overwhelmed by all the marketing advice out there—or frustrated by strategies that aren’t delivering ROI? In this powerful masterclass-style episode, Sophie breaks down the core laws of effective marketing and shows you how to simplify your approach to get real results. In this episode, we talk about: The two foundational laws every marketi…
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Scaling a Creative Business, Niche Secrets & Mindset Shifts with Andy Johnston
48:49
48:49
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48:49In this episode of Big Brand Energy, I sit down with Andy Johnston, founder of Expansion Media, one of Australia's leading video marketing agencies for residential builders. Andy shares his journey from solo filmmaker to scaling a thriving business and becoming an industry leader. We dive deep into: The mindset shifts needed to scale from sole trad…
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The Truth About Building a Fitness Business: Lessons from Issy Satara’s 7-Year Journey
59:41
59:41
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59:41In this episode of Big Brand Energy, I sit down with Issy Satara, a performance and strength coach with 7+ years of experience, to dive deep into the realities of building a successful fitness business in one of the world’s most competitive industries.We cover:- The struggles of standing out in a saturated market.- Why authenticity and consistency …
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Marketing Strategy for Professional Services, Agencies & Coaches
13:25
13:25
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13:25Buy Dominate Your Industry for $4.99 to transform your service based business here: https://www.ontrackstudio.store/dominate-your-industryMarketing for service based businesses is challenging when you don't build a system to execute it. This video walks you through how you can create a marketing system that builds awareness, drives consideration an…
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Why Modern Marketing Fails: The Secret to Standing Out in 2025
11:13
11:13
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11:13📖 This episode is taken from Chapter 1 of my book, Dominate Your Industry. If you’re ready to revolutionise your marketing and finally see results, grab your copy for just $4.99 AUD here: https://www.ontrackstudio.store/dominate-your-industryTired of inconsistent sales and social media that feels like a black hole for your time and energy? You’re n…
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My Business Pivot, 2025 Marketing Predictions & Why Strategy Alone Won’t Save You
16:23
16:23
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16:23I’m finally back on Big Brand Energy, and wow, do I have some updates! In this episode, I’m sharing: My Big Pivot: Why I’m no longer just a podcast agency—and what that means for how I help businesses. Lessons from 2024: The fragmented marketing mistakes I’ve seen (and how to fix them). My No-Nonsense Plan for 2025: It’s all about building systems,…
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Dissolving Creative Blocks with Studio Skye
45:25
45:25
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45:25Sophie has her best friend, Skye on today to chat about creative roadblocks. You’ll hear Skye talk about the struggle to find time for yourself, especially when life gets crazy, and Sophie share how stress can put the brakes on your creative mojo. Then, they get real about the whole "yes man" thing. Both Sophie and Skye admit they've fallen into th…
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Sustainable growth for creators and entrepreneurs
32:43
32:43
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32:43This one goes out to any creator who desires massive personal, professional or audience growth and want the to discover where best to place their time, energy and money. ✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨ → Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide 🧲 WORK WITH ME …
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Only do this if you want to grow your audience and make sales from your marketing
27:53
27:53
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27:53Today's episode is a game-changer for anyone looking to navigate marketing themselves in 2024. If you're just starting with a service and find yourself at ground zero in terms of followers, this episode has valuable insights for you. We kick off with a key piece of advice: create "how-to" content generously. Even if you possess top-notch skills, at…
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Make The Change Before You Hit Rock Bottom With Elliott Hagen
1:01:01
1:01:01
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1:01:01Today, Sophie is joined by Elliott Hagen, host of the Mind Your Head podcast. Sophie unpacks Elliott’s journey and what pushed him to go full guns blazing into creating a podcast. Elliott’s journey is truly inspiring and shows true grit and resilience. This your reminder to not let anything get in your way and to do the damn thing! ELLIOTT IG | @mi…
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If You’re Not Looking At Business From An Astrological Lens, What Are You Doing?
1:09:25
1:09:25
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1:09:25Today, Sophie is joined by Jaz Borri - business astrologer, coach and podcaster! I know what you’re thinking, Argh astrology (eye roll), but we’re not here to talk about horoscopes you see in GF magazine, we’re looking at the ins and outs that most people haven’t even heard about astrology. We hear about Jaz’s incredible story and why she's so pass…
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Consistent Value Driven Content 🤝 Business Success - With Eat Like Ruby
58:46
58:46
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58:46Today, Sophie is joined by Instagram and business powerhouse, Ruby Fraser. Ruby is the founder of Eat Like Ruby, a successful nutrition & training business on the Sunshine Coast. After starting a foodie Instagram page, Ruby spent the next 16 months posting consistent value driven content before she landed a paying client. They talk about Ruby’s gro…
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Are you placing too much value on your creative output? Ft. award winning Cinematographer, Caleb Ware
58:38
58:38
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58:38As passionate creators it can be so damn easy to revolve your entire identity around what you do as opposed to who you are and while that can serve you in reaching big ambitions, there is also a cost in doing so. On today’s episode Sophie is join by award winning Cinematographer, Caleb Ware to shed light on what it takes both professionally and per…
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Inner Healing, Building Authority And Scaling To 7 Figures With Hayley Lloyd
1:04:25
1:04:25
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1:04:25Today Sophie is joined by Hayley Lloyd, 7 figure coach helping biz owners build authority online & scale to 7 figures. Since Sophie and Hayley have started working together, Sophie has been dying to get her on the pod to give her incredible insight and knowledge into elevating your business to the next level. They talk about Hayley’s incredible jou…
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Your Business Will Only BOOM When Your On Multiple Platforms - Here’s Why with Riley May
43:25
43:25
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43:25Today Sophie is joined by special guest Riley May, business coach and mentor. Riley is a season vet in the podcasting space, co-hosting the successful podcast, Drink More Water and now with her own podcast, the Riley May Podcast. They discuss all things business like cleaning up the human behind the scenes in order to let business be easy and boom.…
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Breaking Through Creative Limits: Insights and Strategies from The On Track Studio Team
56:43
56:43
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56:43Today is going to be a super exciting episode as we have a very special guest joining Sophie. Please give a warm welcome to Kristin, On Track Studios’ Podcast producer and editor.Listen in on some super interesting table chats. Sophie and Kristin will be diving into the topics that plague us creatives and hold us back from reaching our full potenti…
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The Psychology of Podcasting - could it benefit your personal brand?
25:13
25:13
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25:13The Psychology of Podcasting - could it benefit your personal brand?The Big Brand Energy Podcast is a podcast for coaches, creatives and entrepreneurs who are after a unique perspective on how to start and scale their platforms to the point that they can work for themselves.Today Sophie is unpacking the psychology behind podcasting. She dives into …
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Turn Your Podcast Listeners Into Sales | Masterclass Replay
56:26
56:26
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56:26At this point in my business I have the awareness of how effective podcasts are to drive sales but each time I take my clients through the process I am about to run you through today, they get so excited by it because they actually experience it for themselves. This is pretty much my favourite thing to witness, so that's why I am sharing the replay…
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Overcoming a Mid-Brand Crisis: Build a Personal Brand Without Causing Burnout
28:05
28:05
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28:05Overcoming a Mid-Brand Crisis: Build a Personal Brand Without Causing Burnout | BBE Podcast Ep18The Big Brand Energy Podcast is a podcast for coaches, creatives and entrepreneurs who are after a unique perspective on how to start and scale their platforms to the point that they can work for themselves.As a podcast coach and producer, I have witness…
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Using Your Authenticity to Call In Your Soul Aligned Audience with Inez Bye
45:25
45:25
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45:25Join Sophie on an exciting episode as she welcomes Inez Bye, a dynamic business and mindset coach who's taken her journey from a side character to the main character. Inez shares her expertise in helping entrepreneurs unleash their authentic truth and tap into their zone of genius to attract their ideal audience. Get ready for a thought-provoking c…
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[BONUS EP] Unlocking the Power of Podcasting for Building Your Brand on Social Media | Interview from Car Girl Chats
58:45
58:45
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58:45This is an interview Sophie did on Lily Turton's podcast, Car Girl Chats and there is SO much value in here so we thought we would share!Let me know what you think & check out Lily's other episodes by searching her podcast after you listen to this!By On Track Studio
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Achieving Viral Success on TikTok with Ali Afnan
43:05
43:05
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43:05Get ready to level up your online game with TikTok King Ali Afnan! Join us as we sit down with the TikTok sensation to discuss the ins and outs of building a successful online presence. Ali shares his expert insights on marketing and social media strategy. Not only will you hear about his amazing journey to the top of the digital world, but you'll …
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