Business owners aren’t burning out because they lack ideas, they’re burning out because they’re following broken strategies. The endless chase for hooks, trends, and algorithm tricks is killing authenticity and turning marketing into a full-time job with zero return.

In this episode, I break down why “doing more” isn’t the answer, how the short-form content hamster wheel is sabotaging your visibility, and the proven system I use to build a sustainable content strategy that attracts clients, builds trust, and saves hours every week.

You’ll learn how to shift from creating for the algorithm to creating for impact- so your content finally feels aligned, powerful, and profitable.

🎯 KEY TOPICS COVERED:

• Overcoming burnout in content creation

• Authentic marketing in 2025

• Creating content that converts, not just performs

• Turning long-form content into short-form gold

• Simplifying your workflow for consistency

• Building trust and authority online

• Navigating algorithm changes

• Avoiding the “hook trap”

• Content batching and repurposing strategies

• Sustainable social media systems

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

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