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Why innovation is key in the hard seltzer category with Nate Medow & Zeke Bronfman of SESH

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Manage episode 293943193 series 1080286
Content provided by ChefsBest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChefsBest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The hard seltzer category has exploded in the past two years. With dozens of national and regional brands on shelves and new products launching every month, the category has become highly competitive. However, the category seems to be lacking in variety and innovation in flavor profiles and ingredients - until now. This week on Beyond the Shelf, we spoke with the Co-Founders of SESH, Nate Medow & Zeke Bronfman. In this episode, Nate and Zeke share their journey of making a low-calorie, low-carb, naturally flavored, diabetic-friendly hard seltzer with robust flavor profiles. The duo explained how they saw a void in the highly saturated hard seltzer market and sought to create a line of beverages inspired by classic cocktails while appealing to health-conscious shoppers.
If you are interested in being a guest on Beyond the Shelf, please email us at [email protected]
To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website.
What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn.

  continue reading

138 episodes

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iconShare
 
Manage episode 293943193 series 1080286
Content provided by ChefsBest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChefsBest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The hard seltzer category has exploded in the past two years. With dozens of national and regional brands on shelves and new products launching every month, the category has become highly competitive. However, the category seems to be lacking in variety and innovation in flavor profiles and ingredients - until now. This week on Beyond the Shelf, we spoke with the Co-Founders of SESH, Nate Medow & Zeke Bronfman. In this episode, Nate and Zeke share their journey of making a low-calorie, low-carb, naturally flavored, diabetic-friendly hard seltzer with robust flavor profiles. The duo explained how they saw a void in the highly saturated hard seltzer market and sought to create a line of beverages inspired by classic cocktails while appealing to health-conscious shoppers.
If you are interested in being a guest on Beyond the Shelf, please email us at [email protected]
To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website.
What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn.

  continue reading

138 episodes

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