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Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
Manage episode 522469928 series 3438351
In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting attention, boosting memory and explains when to add or remove friction to make your user experience more effective.
93 episodes
Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 522469928 series 3438351
In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting attention, boosting memory and explains when to add or remove friction to make your user experience more effective.
93 episodes
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