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Behavioral Science For Agencies: Copywriting
Manage episode 520250625 series 3438351
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
92 episodes
Behavioral Science For Agencies: Copywriting
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 520250625 series 3438351
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
92 episodes
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