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How Klarna uses present bias and temporal reframing to make shopping feel irresistible
Manage episode 502770049 series 3438351
This episode unpacks the behavioral science behind Klarna’s success. Learn how the brand uses present bias and temporal reframing to reduce friction at checkout, increase willingness to pay, and reshape how consumers perceive cost—without relying on discounts.
80 episodes
How Klarna uses present bias and temporal reframing to make shopping feel irresistible
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 502770049 series 3438351
This episode unpacks the behavioral science behind Klarna’s success. Learn how the brand uses present bias and temporal reframing to reduce friction at checkout, increase willingness to pay, and reshape how consumers perceive cost—without relying on discounts.
80 episodes
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