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Hacking the Human Mind - Book Preview: Häagen-Dazs
Manage episode 501369601 series 3438351
In this episode, MichaelAaron and Richard share a first look at their upcoming book Hacking the Human Mind, a guide to applying behavioral science for brand growth. Then, they revisit the Häagen-Dazs case study—exploring how foreign branding and price relativity helped transform everyday ice cream into a luxury experience that set powerful consumer expectations.
81 episodes
Hacking the Human Mind - Book Preview: Häagen-Dazs
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 501369601 series 3438351
In this episode, MichaelAaron and Richard share a first look at their upcoming book Hacking the Human Mind, a guide to applying behavioral science for brand growth. Then, they revisit the Häagen-Dazs case study—exploring how foreign branding and price relativity helped transform everyday ice cream into a luxury experience that set powerful consumer expectations.
81 episodes
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