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How Heinz used precision and the pratfall effect to make its ketchup unforgettable
Manage episode 505553908 series 3438351
This episode dives into the behavioral science behind Heinz’s iconic brand. Discover how specificity, self-deprecating honesty, and inviting consumer participation help make Heinz ketchup more memorable, trusted, and irresistible at the table.
82 episodes
How Heinz used precision and the pratfall effect to make its ketchup unforgettable
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 505553908 series 3438351
This episode dives into the behavioral science behind Heinz’s iconic brand. Discover how specificity, self-deprecating honesty, and inviting consumer participation help make Heinz ketchup more memorable, trusted, and irresistible at the table.
82 episodes
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