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Hacking the Human Mind - Book Preview: Pringles
Manage episode 506921093 series 3438351
MichaelAaron and Richard open with a sneak preview of their upcoming book, Hacking the Human Mind. Next, they revisit the Pringles case study from way back in Episode 7 - a new form factor, a sticky rhyme (“once you pop…”), and the power of fluency. They also unpack skin-in-the-game incentives to favor outcomes over optics.
86 episodes
Hacking the Human Mind - Book Preview: Pringles
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 506921093 series 3438351
MichaelAaron and Richard open with a sneak preview of their upcoming book, Hacking the Human Mind. Next, they revisit the Pringles case study from way back in Episode 7 - a new form factor, a sticky rhyme (“once you pop…”), and the power of fluency. They also unpack skin-in-the-game incentives to favor outcomes over optics.
86 episodes
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